The internet is full of tips on how to be the best seller possible on Amazon. Sorting through which strategies and tips are most helpful can be quite a huge task. There are thousands of methods people talk about when it comes to having the biggest possible profits from your Amazon listings. The thing to keep in mind is which strategies are fluff and which are actionable.
Sometimes a strategy can sound great, but not be a strategy you can actually execute well when you’re putting it into a real Amazon selling scenario. That’s where you’re about to see a difference between the other strategy tips and the ones you’re about to read now. These strategies are actionable. They’ll make sense and more importantly, make more sales.
From using an FBA fees and profit calculator to working on reaching out to unhappy reviewers, you’ll see a little bit of everything here. Take some time to read about these seven actionable strategies you can use to become a successful Amazon seller.
1. Use An FBA Fees And Profit Calculator Religiously
If you’re using the Fulfillment By Amazon services you’ve already made one great actionable choice. Customers trust Amazon and they trust Amazon’s fulfillment services by default because of this. What you can do as an FBA seller is to start using an FBA fee and profit calculator every time you list something new or change the listings you have now.
FBA fees incorporate so many factors it’s impossible to figure everything out accurately in your head. If you’ve been leaving it to guesswork, the time to stop doing that is now. This is a small actionable strategy with a huge bearing on your profit potential. FBA fee calculators will take every spec that Amazon uses into account when it figures out how much your listing will cost.
Once you have that information in front of you in a concrete manner (no more guessing, right?) the next thing an FBA calculator can do is help you find the sweet spot for pricing. You’ll be able to see what the listing will cost, what you can list it for to remain competitive, and what your profit will be each time you make a sale.
The action you can take with this strategy is to stop guessing and start using real numbers from a calculator built to give you this exact information. Use an FBA calculator and rely on the information it gives you. Every time.
2. Stop Being Disenfranchised By Your Screen
Customer service still matters just as much as it would if you had a customer right in front of you in a brick and mortar store. Stop allowing yourself to be disenfranchised by the fact that you have a screen in front of you instead of a real person. It’s easy to get lulled into a sense of false security and stop providing the top-notch service you otherwise would. Don’t do this.
The action you can take here is to be present for your customers. If you have questions waiting to be answered, give accurate and quick responses. Make sure you’re researching something if you don’t know the exact information. Don’t risk disappointing your customer by giving the wrong information or making them wait days to hear back from you.
Great customer service starts the minute your potential customer clicks on your listing. Give them every reason possible to choose you instead of a competitor with a similar product. If you’ve become even slightly complacent, make a conscious decision to change that line of thought now. It will make an immediate difference in your mindset and your customer’s experience.
3. Place A Higher Value On SEO Than You Have In The Past
Your listings should be SEO friendly. That means they should be listed in a way that makes them more likely to be discovered by customers. Sometimes what you think your item should be listed as isn’t exactly the same as what your customers will search for. To see better results it’s time to place a bigger value on SEO and what your customers will be looking for.
The same is true for your product descriptions. Go for a balance of SEO friendly descriptions and accurate information. It is possible to do both, and the balance is what will bring you more traffic and traffic is what will bring you more sales. If you aren’t sure what keywords are important for your item, use a keyword tool like AMZ Tracker.
Keyword tools can help you fill in the blanks when it comes to what customers search for to find items like yours. This will help you figure out the best words to use when you write your listing’s title. AMZ Tracker has been around the longest so its database is more robust than other databases out there. If you haven’t developed a knack for keywords yet, that’s where to start.
The actionable part of this strategy is to make a decision that you are going to adjust your listing titles and descriptions to make them easier for customers to find. Use a keyword tool, pay attention to your listings changes in traffic as you adjust things, and continue to make changes based on that. Once you find the right mix of keywords, you’ll be able to see huge results.
4. Stop Taking Any Product Images On Your Own
One dead giveaway to a customer that they might be dealing with a seller who isn’t exactly at the same level as what they’ve come to expect from Amazon is a poor quality product image. If you want to be a successful Amazon seller it’s time to up your game and invest in professional level images.
Take the action to hire a photographer, or use highly professional photography equipent yourself. Update any product images that don’t look polished and professional. Going forward make sure all of your product images are at the same level as anything the big guys would post. To a customer, quality images mean a quality product. You’ll see the results in your sales.
5. Be More Active About Getting Reviews On Your Listings
You probably already know you can’t incentivize your reviews. Sometimes the mistake sellers make is thinking this means you just have to hope the reviews roll in while you sit back and wait. This is not the case at all. You can be more active about getting reviews on your listings without paying for them or incentivizing them in any manner.
Customers have busy lives. Sometimes your product shows up at their door and they start using it, forgetting about everything else. With tools Amazon has built in for their sellers you can reach out to the customers who have recently made purchases to ask them how things are going.
Check in and make sure they are happy, and while you’re doing that you can ask them to leave a review about their experience. You want to avoid directly asking for a five-star review but focus on asking for real feedback that will be valuable for other customers. The action you can take here is a little more clear cut, increase the follow-ups you do to increase the reviews you get.
6. Look At Negative Reviews In A New Light
Negative reviews are going to happen no matter how hard you work to please your customers. The way you handle them will make the difference between a negative review that permanently mars your review score, and the potential to have a customer update their review after having an improved experience.
You can use tools like AMZFinder (not to be confused with AMZ Tracker) to help you make sure you’re matching up the review with the right customer. Keep in mind that the name a review is left under may not be the same as the name you shipped the product to. AMZFinder can help you match up the right review to the right order.
When you see a negative review, match it to the order, then reach out with solutions for the customer. Be ready to offer things that will work for them. Replacements, partial or full refunds, or tips on how to make the product work better. Whatever is going to be the best solution for their particular needs is what you want to help them get.
Amazon customers have up to 60 days to change the review they’ve left on a product, so once you’ve reached out, you can follow up a little later to make sure things are still going ok. If they are, the customer is likely to remember they need to update their review as they are no longer having a negative experience with you or your product.
The action here is to stop looking at negative reviews as a lost cause and start making sure you’re contacting the right customer with the right solutions. It really will make a difference. Not every negative review has to stay that way.
7. Stop Discounting Your Competitor’s Success
Instead of feeling frustrated or rolling your eyes every time they win a sale over you, look at their success as a way you can benefit too. See what differences there are in their listing titles, their descriptions, or even their reviews or pricing. All of this is information you can use to make small adjustments to your own listings.
What’s actionable about this strategy is that you can change your mindset from “they won” to “why did they win” so you can use that information to win the next time. (And the time after that, and so on) Don’t discount their success just because they’re your competition. Learn from what they’re doing and build on their success to make it your own.
Now that you’ve read through some strategies that are really useful, with descriptions on which actions to take to make them work, you can go back and make changes to see which ones work best for you. Not every strategy will work for every seller.
The bigger point here is that these strategies are actionable and ready to be used right away. The changes are small, but the results you’ll see will be huge. Congrats on being proactive, and be ready to enjoy those newly increased profits.