Simply having an Instagram account for your business is not enough to make it work for you and you really need to invest some time and energy into managing your account. The hard work and effort that you put in however will more than pay off for you and your business can reap many rewards that having a strong and successful Instagram account will bring. In order to invest your time in the right places, here are the areas where you need to make sure that you are focusing.
There is no point in creating an awesome Instagram page if you have nobody to show it to and you must be really focussed on gaining as many followers as possible. In order to do this you really need to become a key part of the fabric of the community, engaging with people, liking the content of others and working with people within your industry so that you can bring more followers your way.
The very root of what you do on Instagram comes down to the content and you must make sure that what you are putting out there is high quality content which gives value to people. If you simply use Instagram as a marketing tool then your followers are going to switch off, you need to engage with them by providing them with something other than a sales pitch. Instagram is all about the visual and if you can work hard on this then you can gain a strong following who will want to buy your products and services when the time comes to pitch.
The real key to your popularity and ultimately the success of your business on Instagram comes down to how much engagement you see and you should be doing all that you can to rack up the likes and the comments on your content. In order to do this you should be creating content which makes people want to get involved. Th best method of doing this is to create calls to action, a post which asks a question of your followers and encourages them to get involved in the debate. In order to support your likes and engagement levels, you could also look at investing in automatic Instagram likes which will boost the impression of your content.
Don’t overlook Instastory as an important part of creating a buzz around your business. I like this side of Instagram because you can put up just about anything on there without damaging the look of the business. For example I would recommend that you use content on your page to put up professional shots of products etc. When it comes to your Instastory however, you can get beneath the surface of your business and post daily events or behind the scenes shots of your business, adding a nice human element to things.