Friday, February 28, 2020
Happy customers are the foundation of success for any business. At the same time, getting them and retaining them are the biggest challenges. You may offer the best products and services but nothing works unless you are able to...
The world of business can be incredibly lucrative, but it has never been more competitive than it is today. Whether you run your own business, are just launching a business, or are hoping to climb the corporate ladder at...
Starting a new business is always thrilling. However, it is also challenging and, in some cases, results in a lot of headaches. Devoid of a well-structured plan, chances are you will waste a lot of time, effort, and money. The...
If the nature of your business is B2B or business to business then it is very important to have a loyalty program. (Click here to learn more about B2B) . Unlike the normal business where your customers can be...
One of the questions many people have is, why do businesses brand their own offices and buildings with their own marketing messages, logo and tray signs? This is usually because they think that the money spent on doing so...
Today’s Facebook or YouTube user is inundated with video content, which means that if you are making a promotional video, you must make it as captivating as possible to stand out.  Social monitors report that 64% of customers looking...
Do you know what your customers want? Many businesses have a general perception of their target audience. Usually, they are just making assumptions about customer’s likes and dislikes. Well, that’s not how things work in any business. You have...
Traditionally, trade shows have been an effective way to market your products, services and brand. They are a successful means of creating a place for yourself in the market. A trade show is an event where businesses put their...
That content marketing efforts boost your brand's performance is a fact that most marketers have accepted by now. However, for the results to be effective a lot of time and money needs to be invested. Most brands do not...

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