There’s an old adage that says you shouldn’t judge a book by its cover. More and more, however, shoppers are considering the packaging that wraps up the products they buy. Here are four reasons why organic product packaging offers a superior shopping experience for consumers who are concerned about the well-being of both themselves and the planet.
1) Strong Visuals
Organic product packaging keeps things on trend and uncomplicated. A busy, overdesigned wrapper stands in direct opposition to the appeal of most organic items. These products are proud of being pulled straight out of the wild, and they benefit from packaging that reflects their earth-friendly vibe and rugged wholesomeness. Organic containers frequently use confident, uncluttered photos and illustrations to convey the brand’s accessibility and natural purity.
Boxes and wrappers may use graphics to inform and educate consumers about both the contents of the package and broader environmental concerns or conservation efforts. Bold color or typeface choices are routinely employed to draw attention to healthy ingredients or the fact that a shampoo, for example, is free of parabens, sulfates, and synthetic fragrances.
Many types of organic packaging, such as digital printed stand up pouches, feature unusual shapes and other unique properties. Companies use these elements to draw attention to a product’s clean ingredients, sustainability, ease of use, or other qualities that set it apart from the pack.
Organic food packaging is transparent — literally and figuratively. Many organic containers employ windowing and other see-through devices to show consumers exactly what they’re handing over their hard-earned money for. What’s more, virtually all organic packaging features copy that clearly explains exactly what is inside (and in some cases, what’s not inside). Some deploy eye-catching text and/or graphics to educate shoppers about the products’ primary ingredients or where and how those ingredients were sourced.
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Less is more when it comes to organic products. Consumers who invest in organic goods generally desire pure, simple foods and other items that are made with just a small handful of natural ingredients. Organic product packaging often reflects these healthy interests by making good use of recycled materials and plant-based dyes and inks.
4) Better Materials
Consumers who are interested in buying organic are often motivated by environmental concerns. Understandably, they want packaging that’s good for the planet as well as their families. That means less waste, lower carbon emissions, and recyclability. Organic packaging is often BPA-free and biodegradable and features modest materials such as a glass or cardboard.
It’s also designed to stand out, not only because of its striking visual composition and innovative design but also because of its superior construction. Flexible packaging, for instance, offers outstanding protection with minimal materials. Again, the fewer packaging materials there are up front, the less waste there is to contribute to the planet on the consumer end. As an added bonus, lightweight packaging generally translates to lower shipping costs, too.
As an industry, organic product packaging is booming. If you manufacture natural products, consider making the switch to organic packaging that will highlight your brand’s superior quality and healthy commitment to the planet.