Everyone loves receiving something in the mail, even if you already know what it is because you’re the one that bought it. However, the experience of unboxing that thing can be a huge factor for online stores and businesses as it can determine whether or not you get repeat business and sometimes free press. The key to this is of course making an unboxing experience that is not only enjoyable, but unforgettable as well.
The first thing a customer notices about their package is, quite obviously, the package itself. One of the simplest ways to create an engaging unboxing experience is to customize your packing materials with things like your business logo, mascot, or mottos. Custom branded packing tape is super easy to order online, and is the perfect finishing touch for the first thing customers will see.
With the advent of online technologies it’s easy to forget that at the other end of our emails is another actual real life person. Putting a custom note in with your package is great way to let customers feel like they’re not just interacting with a brand, but a person as well. It’s this personal relationship that will keep your business at the forefront of their mind when they want to order from you. A simple thank you go a long way, and anecdotes about the specific product you’re sending out can really up the ante.
Coupons and samples are nothing new, but can be determining factor in getting repeat business, or business from word of mouth. Including samples of related products can be a prime influence a customer’s next order.
Stickers are a trend that don’t seem to be slowing down anytime soon. They’re portable, can be placed anywhere, and are terrific for brand awareness. Stickers are all over people’s laptops and phone cases, and seeing them in public is great and easy promotion for you. Plus, it isn’t complicated to make customized vinyl stickers online in any design or colour. Making stickers that you send out exclusively with orders is also a fun way to show customers you appreciate their business and share their beliefs. This connection is not only how customers will buy from your business, but believe in it as well.