Social media should factor heavily into any enterprise’s promotional endeavors. In addition to being free and user-friendly, the web’s most popular social platforms are fantastic tools for spreading the word about brands of all sizes. In order to get the most out of your social media efforts, you’ll need to actively engage your followers and take measures to hold their interest. The more personally invested your followers feel in your brand’s success, the more likely they’ll be to throw their support behind you. So, if you’ve had trouble winning over followers in the past, put the following pointers to good use.
Actively Avoiding Conflict
Conflict avoidance will serve you well when promoting your brand on social media. As you’ll quickly discover, some people exclusively use social platforms as tools to incite arguments and engage in harassment. When you inevitably encounter such a person, you’d do well to avoid taking any bait they throw your way. Getting angry and responding to them in kind will provide them with ample ammo to smear your business and make you appear immature in the eyes of any followers who are privy to this exchange. Additionally, if someone attempts to threaten you or cruelly insult you, simply block their account and report them to the appropriate moderators.
Regularly Showing Gratitude
In the digital age, consumer appreciation is more important than ever before. Since modern consumers have a countless assortment of options at their fingertips, they have no reason to waste time with brands that don’t appreciate their patronage. If a business doesn’t appear to sufficiently value its customers, said customers can find one that does with a few simple clicks. That being the case, you should never miss out on a chance to show your customers how much you rely on their continued loyalty. Feeling appreciated will make your followers more likely to build a personal connection with your enterprise and consistently provide their financial support.
In addition to crafting posts that are exclusively dedicated to customer appreciation, you should find ways to work gratitude into your regular posts, as well. For example, beginning or ending posts with a sentence that thanks your followers for their support is a great way to illustrate your gratitude on a consistent basis. Furthermore, when responding to comments, queries or concerns posed by your followers, make sure to thank them for taking the time to reach out.
Responding to Followers in a Timely Manner
Thoughtful and timely responses are a staple of a well-maintained social media account. Whenever a follower posts a question or comment that requires your attention, don’t leave them hanging for days. If possible, make a point of sending them a response within an hour or two – provided, of course, the question or comment is posed during normal business. This will show your followers that you’re sympathetic to their concerns and value their input. Additionally, if you accidentally allow a comment to fall by the wayside, take care to apologize for the delayed response when you eventually get around to replying.
Giving Away Promotional Products
If you regularly give away promotional products to followers, your accounts are liable to amass quite the following. In addition to prominently sporting your brand’s logo, these products should also be of practical use to people. T-shirts, caps, water bottles and tote bags are all examples of items your followers will actually use. Furthermore, if used in public, these products can function as effective advertisements for your business. You can also use certain promotional products as prizes in photo captioning contests and other events designed to increase follower engagement.
As a growing number of businesses are discovering, social media can serve as a highly effective promotional tool. With the help of the web’s most popular social platforms, you can bring your brand to the attention of thousands of prospective patrons in a timely manner. Of course, this isn’t to say that every foray into social media promotion is going to be successful. Still, if you take the time to educate yourself on the best ways to win over followers and increase your engagement numbers, you can significantly enhance your odds of using social media to your advantage.