Best SEO Practices for Ecommerce Websites


Has your SEO campaign covered a number of months and years? Still, it has not provided you with the desired result. You know that it is easy to build a store on different platforms, like Shopify and BigCommerce. However, without eCommerce SEO, you cannot find dramatic results. Although you may have developed custom-built sites, you have to make efforts for SEO. But, what are the most effective SEO strategy for your eCommerce business?

Clean up your website URL-

You can work on the technicalities to start your eCommerce website SEO campaign.

Visualize your website pages and think about how your visitors will navigate through your store. Most of us overlook the importance of having a clean URL. A disorganized and complicated web URL can become a major issue to your potential buyers. When you have added different product categories and product pages, you have to think of the URL.

Find some tips on creating your eCommerce website URL structure-

  • Choose clean URLs and not the dynamic ones
  • Do not leave spaces. Avoid adding underscores. Choose dashes while creating URLs
  • Enter lower-case letters
  • Make sure that the URL is short
  • Use targeted keywords

Make your website secure with HTTPS-

As your eCommerce website needs to store passwords, credit card details, and other information, you need to choose HTTPS technology. It is important to note that Shopify enables its users to turn on the SSL certificate free of cost.

How does HTTPS differ from HTTP?

HTTPS is basically HTTP. However, the letter S denotes security, and thus, a website with HTTPS is more secure. Similar to HTTP, HTTPS lets your browser find the server connection.

HTTPS adds a security level using Secure Socket Layers. Thus, the data transfer process becomes safer and you can avoid third-party damages.

Apply the pagination technique-

You may have heard about pagination. It is contrary to the trend of infinite scrolling of web pages. However, some marketers think that infinite scrolling can affect the search result negatively. You will find diverse views about pagination.

Pagination refers to the process of dividing the content into some small sections. You need to add tags to mention the pages, which are the parts of a long series. Pagination has lots of technicalities, and you may rely on SEO professionals for this process.

Ensure the optimal page speed-

When you start readjusting your eCommerce website, you have to work on the page speed. Lots of website owners often find page loading problems. However, there are tools to check the speed and increase it with technical SEO.

Some commonly chosen ways to solve the page speed issues are-

  • Reduction of the page size to keep up the fastest loading time (The loading time must not be more than 2 to 3 seconds).
  • Use of the CDN system for caching content
  • Compression of data transmitted to a browser
  • Hosting server upgrade
  • Adjustment of the image sizes to let Google make placeholders

Read also: How Can Effective SEO Boost Your Digital Marketing Campaign

Manage your eCommerce webpage content-

You may have heard the fact that you get only one chance to create the first impression. Thus, to ensure a high conversion rate, you need to write the best content.

The first step is to write quality product descriptions. Then, spread the keywords consistently throughout the content.

Moreover, it is better to write at least 1000 words for your eCommerce product description. The long-form content received higher attention from Google.  As you share more content with potential customers, Google will place your website in a higher position. The thin content can result in the loss of organic traffic. However, there must not be duplicate content in your eCommerce site.

You may write about 100 words for products. But, for other types of content, you have to add the word limit. While writing product descriptions, you have to focus on the brand, product model, size, and color.

Add a meta description-

As CTR has become a highly important SEO factor, you have to write the best title tags. However, meta descriptions have no role to play in the search rankings. It will enable you to earn several clicks.

Make sure that the length of the description is about 155 characters. You have to write it as your article’s headline.

Add social media sharing buttons-

Your potential customers are active on different social networking platforms. It is important to add social media buttons to your product pages.

Social media may not affect your SEO ranking in the SERP result. However, your potential buyers may like to share your product on social platforms. Thus, create a page where you can add these social media buttons.

Now, you can take some time to implement these SEO tactics for your eCommerce platform. Our step-by-step SEO guide is easily comprehensible. You can go through it and take the right step.


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