A reliable POS system with good software can save all the information about your customer, including really important things like their favorite products. This advantage of software can be appreciated when you adapt your product offers and your promotions for each of your customers, who will feel special and taken care of. This can also create an intention to buy.
POS systems give your customers more detailed receipts. Unlike a cash register, which just produces a slip of paper with the date and the amount, POS system software uses inventory data to offer much more information, including item description, price, and savings from a sale or coupon.
Some systems also offer the option to customize a particular part of the receipt, like the footer. You can use this to print coupons directly on the receipt and give information on your loyalty rewards program, or promote your social media channels.
Customer Loyalty Management Solutions
Creating personalized loyalty campaigns becomes straightforward with certain features, such as:
- Custom events for points collection – award points for any engagement
- Ability to monitor customer reward information in one convenient place
- reminders – remind your customers of loyalty programs and let them see their progress
- rewards, tiers, and redemption – personalize offers with coupon, discount, and gift card incentives
- loyalty analytics – find trends and see how they drive repeat purchases
- omni-channel interaction – connect with customers with any channel and any device
Of course, you need to take into account security and GDPR compliance. The customer must trust you to create loyalty. You need to be able to get the most out of the platform for every department if you run a larger enterprise. This can be done by using roles and workflows to streamline your campaigns and enhance collaboration.
Your software needs to be API and developer-friendly and integrate loyalty programs with your e-commerce systems.
Generating Customer Loyalty
- Below are a few tips on building customer loyalty:
- Build credibility through customer interactions
- Adopt a multi-channel customer service system
- Deliver added value
- Reward loyalty
- Share positive customer experiences
It’s not easy to create customer loyalty. Customers’ goals drive them and they will be loyal to the company that can meet their needs. If your competitor offers them a better deal, their positive experience with your company doesn’t matter. The customer will go for the better deal.
Here are some ways to use software to built loyalty.
Multi-channel Customer Service
You need to be aware of your customers’ needs if you want to build customer loyalty, and one of the best ways to stay connected with your customers is a multi-channel service system, particularly if they need help with something. Your customers will have better access to your customer service staff, which will lead to a higher number of customer interactions. Your chances of influencing their customer experience are better if you can interact with your customers more often.
Using multiple channels for customer service also presents the chance for you to create an omni-channel experience. This is when the customer’s experience with the brand is consistent across different devices and interfaces. This brings about greater customer satisfaction because it makes your customer service offer user-friendlier, which is exactly what your brand needs when your customers need help with something.
Live Chat Tools
You might want to adopt a help desk and live chat tools to assist your customer service team in covering multiple channels at once. Chatbots and other AI software can relieve the workload of smaller enterprises when it comes to organizing and distributing incoming requests. This way, you won’t need to hire more staff.
A CRM can be useful because it can record previous experiences that a customer has had with your brand. CRMs store messages, calls, and emails as well as customized notes that provide specific information about a customer. This helps create a more personalized experience as staff can leverage important historical data related to a past interaction with a customer.
Let People Know about Good Customer Experiences
If your brand is creating positive customer experiences, it’s a good idea to share them with other people. Collect customer feedback and share your reviews to let others know about the perks that your company can provide.
Share these stories across many media using an omni-channel communication system. Potential customers tend to trust existing customers rather than your advertising. To maximize value, leverage positive interactions.
Consider adopting special software like NPS because this can help you gather qualitative information about your company.
Loyalty programs offer major advantages to your business that go far beyond a few transactions. Remember that your competitors are also fighting for your customers’ attention. Each and every company and brand out there is racing to show your customers that they can best meet their requirements.
To get an edge on them, do everything you can to exceed your customers’ expectations. Studies have shown that 55% of consumers are willing to pay more if they are guaranteed a positive experience. There are many benefits to offering a loyalty program.
Another thing you can do is develop and nurture a relationship with your customers that goes beyond the moment of purchase. By adding value, you’re showing them you care about more than just their money – you also care about how they live, what they feel, and what they want. There is special software that creates schedules of company events or contests, which your target audience might be interested in, so you can use such software to your advantage. Creating a community of customers is another way to add value.
A Simple Loyalty Program Isn’t Enough!
A simple loyalty program isn’t enough to keep a client. Even if they have just one bad experience with you, they’ll be gone. Brands have expanded their loyalty rewards to include social and behavioral actions, such as points and referral rewards for user generated content in order to increase loyalty program returns and consumer retention in general.