Friday, December 3, 2021
Marketing and Finance departments have always played the sibling war. The two don’t see eye to eye in most occasions, but both have to put aside their inter-functional rivalry to please their parent discipline, Economics. Marketing is proactive and adamant...
Story mapping, also referred to as user story mapping, is used to outline new features for existing products and/or new products. It's a technique that plays an important function in product discovery. The story mapping process results in a...
If you're a manager, you know all about the dreaded standup meeting. It seems like there are always at least one or two people who show up late, spend more time on their phone than on anything else, and...
There is intense competition in almost all business industries. If you don't try to catch up to the trend or do better than your competitors, they might outrank you, and you won't get the sales you desire. Therefore, you...
Sales enablement is a relatively new term in sales, but the idea isn't new at all.  Sales enablement is the art of making things easier for salespeople based on the needs of their prospects.  It can involve anything from...
Header bidding picked up steam in 2015 and soon became publishers’ go-to ad serving method to maximize their ad revenue. The rate at which it is being implemented reveals how effective it is at increasing income. Though it is an...
A promotional cooler as a gift item is a great way to advertise your business. They can be used as an incentive for purchasing or as advertising material that doubles as an excellent giveaway. Personalized and wholesale coolers will help...
Running a home care business is far from easy. You need to consider so many factors, including managing, sales, recruitment, scheduling, marketing, and so much more! Sure, running a home care agency may never be easy. However, there are...
With so many transactional email campaigns that need to be sent, it's easy for marketers to lose sight of the bigger picture. The larger goal is not just to push your products and services but rather to generate qualified...
Automation is taking over the business world faster than ever. Today, businesses that automate their marketing processes are known to enjoy 25% higher revenue but, in the wise words of Bill Gates, automation applied to an efficient operation will magnify...

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