Friday, June 5, 2020
One of the questions many people have is, why do businesses brand their own offices and buildings with their own marketing messages, logo and tray signs? This is usually because they think that the money spent on doing so...
If the nature of your business is B2B or business to business then it is very important to have a loyalty program. (Click here to learn more about B2B) . Unlike the normal business where your customers can be...
Even if all other business processes are set up correctly, not having a solid brand identity can put a stop to any progress your business is making. Overall, a brand identity helps establish an image from which potential clients...
Are you running an online business in Singapore? If yes, it is important to appreciate the importance of content marketing in your business strategy. 84% of Singaporeans are online, and creating high-quality content is one of the most effective...
From the startup capital to the sweat equity to the countless hours you’ve spent toiling away by yourself, you’ve invested a lot in your small business. Because you’ve put so much of yourself, your time and your money into...
A strategy is a key ingredient to run with social media marketing. Without setting a perfect goal for your business, adding some posts on social media doesn’t sound professional. Behind every social post, there is a powerful marketing strategy that...
Creating a brand for your business is all about making a story that resonates with people so they can relate. It’s about building relationships. As such, it can take a long time to put together the pieces and sometimes can...
Content marketing involves the creation and promotion of quality media in written, audio, pictorial or video form that is capable of engaging online audiences. As with other more traditional forms of marketing, content marketing is mainly used as a...
Branding is one of the most ignored sides of advanced marketing- a procedure that produces genuine outcomes through the span of months, years and decades rather than minutes, hours and days. It’s moderate, customary and long term- three qualities...
Planning a corporate event doesn’t have to be as big of a headache as it sounds. The key word is planning. With all the proper preparations in place, you will set the groundwork for a smooth and successful affair. Set...

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