At this point we all understand the importance of your online presence when it comes to your business and marketing techniques. Content creation has a world of benefits, as highlighted by Junto Digital, like being able to connect with your customers online and for them to be able to consider you as an option from the moment they become interested in a product or service. Gone are the days of shoving your message down your customer’s throat, now we prefer to guide people towards us by providing useful information.
That’s the idea behind content marketing, to attract and retain customers through a cycle of engaging and informative content. Sounds simple, right, but it takes a lot of work and research to output effective content and keeps the cycle going. That’s why we’ve put together some tips to simplify your content creation process.
SEO and Research
Without SEO, your content has no power. Without SEO, your content can’t be found. And if your content can’t be found, then it’s not doing its job. This is why researching and determining your site goals, target demographic, keywords and your competition is so important in order to target the right people and to be found by them.
While you may have an idea of which keywords you want to rank for, it’s important to conduct keyword analysis to find related searches that are actually being used, and try to rank for those, too. Don’t forget to research your competitors, you don’t necessarily have to outrank them on the keywords that they are using, a more effective strategy may be to find other unique keywords and aim for those instead.
Your next step is to lay out a content plan. Similar to avid bloggers or Youtubers, having a content plan means the cycle doesn’t abruptly stop because you can’t think up any ideas. Regularly brainstorm ideas and take inspiration from frequently asked questions, things your competitors are talking about, things that make your business stand out, or use a content analysis tool to find other successful articles that used your keywords and write something better.
Now you have some ideas for what, start planning out when. Have the content ready to post at regular intervals, and think about the order of outputting them. Longer, in depth pieces hold more weight, so aim to publish larger, comprehensive articles every now and then, broken up by shorter pieces more regularly.
Your content may span a range of mediums, which may require individual plans, or be rolled into an overall plan. Depending on your business, use of instagram, videos, infographics and blogging may play a part in your strategy. It is always worth linking social media accounts and sharing relevant post across all platforms, not forgetting to make use of email.
That’s right, content doesn’t stop at social media or your website, email is in fact still the number one converter, so you need to be making use of it. Newsletters and announcements among other campaigns are great ways to use content to connect with your customers directly or point them to your other sources.
As we have previously stressed, content is marketing is particularly important for small businesses, so get the ball rolling with these tips, and don’t let it stop!