The delivery industry is growing every year. Large companies, restaurants, stores, and small businesses are getting closer to the customer. You can’t be surprised by home delivery, but you can create something unique even from an ordinary service. The main thing is to know the specifics of delivery apps, and how to integrate them according to business needs. What kind of business needs a delivery app in the first place?
- Restaurants and cafes.
- Grocery stores.
- Pharmacies.
- Online stores.
- Courier services.
- Taxi companies.
Today, mobile devices have almost completely superseded desktop devices. Many companies urgently need to reconsider priorities regarding the creation of sites and mobile applications. Today it is important to launch projects for android and ios. What does the on demand delivery app builder get?
Smartphones are always at your fingertips
It’s more convenient to launch a one-click delivery app than to open a website. It has the additional function of reminding your customer about your company. And with push notifications, you can motivate the user to launch the delivery app and read information about discounts and promotions. Anyone who installs the app won’t forget about your company and familiarize themselves with interesting promotions and special offers. But push notifications are not the whole functionality.
Useful content
It’s important to provide useful content so that the user won’t delete the app. Such content, in addition to information about discounts and promotions, includes the electronic catalog. In this section, customers see an always up-to-date range of products that they can order. They only need to add selected items to the cart and fill in a few fields. And screens with an order history will make the product as convenient as possible for following orders.
Also, sections like reviews, photos, all sorts of catalogs, and contact information will help nicely complement the delivery app. All this variety of features makes the product useful for the customer and profitable for you!
However, that’s not all. The bonus system deserves special attention. This is a feature that allows the client to receive bonuses for orders, as well as for registration and orders of invited friends. Such a program will automatically turn a significant part of users into regular customers of your delivery service.
Usually, delivery apps are an integral part of the loyalty program. After all, it is important not only to attract new customers but also to build a strong and trusting relationship with regular guests and customers.
An effective sales tool
There are a lot of advantages to launching a delivery service:
- Your business can focus on delivery, shifting the vector away from traditional services;
- The risk of downtime is neutralized;
- Costs are optimized;
- own delivery is many times more profitable than working with aggregators and third-party services;
- it becomes easier to interact with customers through free notifications;
- Integrated advertising tools automatically increase the average order receipt;
- An integrated loyalty program helps to motivate clients to order more often.
What benefits does a business get with its own delivery app?
- Supported on all devices.
- User-friendly and intuitive interface. Professional designers know how to make sure the user does not close the app immediately. They understand where to place the block with the cart and in general, they know how to increase the conversion rate and the average check.
- The ability to pay for the order online.
- Your own design and logo. The project is designed as a complement to your main brand, so the unity of the color scheme and logo is maintained.
- Push notifications and newsletters.
- Cash register integration.
- The ability to run promotions. Everything is intuitive, not only for your customers but also for you. You can also order already ready solutions, which you can simply implement in your delivery.
- Loyalty program. The first purchase is always exciting, but after that, customers will receive discounts, and bonuses on additional orders.
- Cross-marketing between brands.
The delivery app, which will make it much easier to introduce a delivery system into your business or improve your existing one. Now let’s take a closer look at the process of creating such a project.
Preliminary analytics
It all starts with analytics. This method is standard and is used in developing every project. First, determine your capabilities. Delivery involves increasing your staff or contracting with delivery corporations.
Let’s look at everything in order:
- Team. Determine whether the business could expand its staff or if it is better to ask for help from specialized structures.
- Work with the customer. If you had a delivery function right now, would your specialists be able to competently handle emerging user requests? The answer determines the readiness to expand the range of services you offer.
- Who your customer is. An analysis of your target audience shows not only customer engagement. But also suggests possible needs, which exactly your business can cover. Delivery as an additional incentive to order a service or product from you.
- Novelty. Are competitors using paid delivery? Consider whether the business can offer the customer a free service and on what terms. Does your niche have flexible return policies? Should you offer the consumer a quality guarantee with transparent terms and conditions? You don’t have to come up with a wheel. It’s enough to get into the “pain” of your potential and already existing customers. In this material, you can learn about the statistics of increased loyalty to the business because of the inclusion of delivery in the range of services.
Creating a structure
When your target audience portrait is ready, it’s time to present and visualize your delivery app. This can be an addition to the existing one or its refinement. There are several steps to prepare for the creation:
- Step 1. In addition to the required function, namely delivery, the delivery app meets standard requests. The main requests are an intuitive interface, a soft and attractive design, a filter system, and a quick search. Order tracking will set you apart from your competitors.
- Step 2: Security is above all. Technical side, user safety is above all. A secure form of contactless payment is designed in advance.
- Step 3. expressing loyalty. The definition of forms of loyalty will simplify further work. You also need to prepare reviews of loyal customers right away, which will build a foundation of trust with potential clients.
- Step 4. Useful content. Additional content should be thought through for the delivery function. This can be a button with current promotions, and answers to common questions. Or an interactive mini-game to brighten up the expectations of the goods and also the opportunity to earn additional bonuses. The space for creativity is endless.
The basic steps are passed, and so it’s time for direct development.
Scaling up the work
In development, we use standard steps. Such as the creation of a requirement specification, a design layout, a prototype with a customer path, IT development, testing, and the launch itself.
The specifics of creating a delivery app are whether the client is ready for it; whether there is a pressing need for delivery. To understand whether an additional feature is needed, you need to do a preliminary survey of the audience. If the business is focused on visiting establishments, such as a cafe or a store, delivery will significantly reduce visits.
