These days, nearly all advertisements and marketing schemes that consumers will see take the form of digital marketing. Digital marketing has grown to be a part of basically every task that young adults do today, from surfing Instagram, to watching TV, to working with online platforms; digital marketing has taken over as king of advertising.
As a young business owner, it is imperative to take advantage of how quickly and strongly digital marketing is growing. It is important not to get left behind as your competitors could be reaching your potential consumers. Digital marketing must be a large part of your overall marketing and awareness campaign.
There are some digital marketing tips that most young business owners should know already, like using blogs, Facebook, and email lists to reach potential clients. However, there are far more digital marketing tips that can help take your business to the next level.
Digital Marketing Tips
- Strategically place advertisements where your target demographic may be spending time. This may seem obvious, but failing to do so can lead to worse outcomes.
For example, if you sell niche art supplies or tools of other calming hobbies it could be a good idea to target some advertisements at meditation centers or universities. Places like these are constantly working with young adults who are focused on self-improvement and creativity, which may make it an optimal spot for an advertisement.
- Don’t forget about mobile. Your desktop website may be stunningly beautiful, but it may not matter if your mobile website looks terrible. At this point, just as many people are surfing the web on their phones as they are on their computers. Because of this, you want to ensure that your mobile website looks and feels fantastic. It should be user-friendly, but also maintain the sleek look that you want.
- Be sure to utilize Google. Most people use Google as their go-to place to find information. You’ll want to ensure that your business is listed on Google and can be easily found with a quick Google search. People are familiar with how Google works and will be more easily directed to your website if you can be found quickly on Google or other search engines.
- Create interesting, original content for your blog or website. One thing that many businesses fail to realize is that you don’t necessarily need to sell a consumer on a product to get them to your website.
Instead, if you can produce interesting, fun, and meaningful content, people will come to your website. Once there, you can strategically place ads and information about your company or product. At the end of the day, website traffic is incredibly important to maximize.
- Be sure to respond to any feedback promptly and politely you get from digital platforms. Both positive and negative feedback should be heeded. Customers will appreciate and remember a kind and quick response from a small business, and they will be likely to return or spread advertisements by free word of mouth.
- Don’t be afraid to venture into video marketing. Video marketing is becoming more and more common for small businesses. Not only does it create an engaging and interesting style of advertisement, but it also shows how your business is at the forefront of innovation. This can be incredibly persuasive to a young target demographic.
There are far more tips and tricks that digital marketing has to offer. This is a good list to start with, but don’t be afraid to experiment and think outside of the box. If you’re struggling to tap into your creativity, an online counselor (like the ones available at MyTherapist) can help. When it comes to digital marketing, creativity and ingenuity are valued above all else.
Marie Miguel Biography:
Marie Miguel has been a writing and research expert for nearly a decade, covering a variety of health- related topics. Currently, she is contributing to the expansion and growth of a free online mental health resource with MyTherapist.com. With an interest and dedication to addressing stigmas associated with mental health, she continues to specifically target subjects related to anxiety and depression.