While traditional marketing is still important in its own right, it’s important for businesses to consider various ways they can advertise online, especially in today’s fast-paced technological world. After all, most consumers spend a significant amount of time using digital devices and tapping away on their smartphones every day. Here are five examples of digital marketing tactics you should consider working on going forward to help promote your business.
1) Ensure Your Website is Optimised for Search
If you want potential customers to find you in Google’s Search Engine Results Page (SERP), you need to focus your efforts on SEO when building a website. There are lots of key SEO indicators that will help you rank in the SERP, including fast loading times, user friendliness across different devices, relevant content, optimised metadata and alt tags, blogging, backlinking, etc. It’s certainly not enough to just have a website that sells stuff, you need to maintain it and ensure it is not only search friendly but also user friendly.
2) Update Your Social Media Channels
Social media can be easy to overlook, especially if you’re busy with other priorities. However, maintaining your presence across various social channels is important because it helps you interact with potential customers and showcase your brand personality. Your customers/clients might have questions that you can easily answer via social media, or they may want to share a positive review of your products/services, which would be great for your brand awareness. Even if you receive a complaint or two over social media, you will be able to show that you can handle these complaints with ease and speed.
3) Invest in PPC Campaigns
Pay-per-click (PPC) is a quick way to get your website to the top of the SERP, because you essentially bid on relevant keywords or phrases. PPC is available across a range of platforms, including Facebook, but is most commonly used within search engines.
4) Consider Virtual Experiences and Interactivity
The global pandemic forced many companies to consider how they can continue providing their products and services without people having to leave their homes. Independent schools, for instance, weren’t able to offer prospective parents a tour of the establishment, so virtual tours and interactive maps have become increasingly more popular. Another example is estate agents, who may want to consider adding a mortgage calculator to their websites. The trick is to consider how you can make the experience more interactive and engaging for potential customers.
5) Encourage Customer Reviews
There are lots of review sites online, such as Trustpilot, that enable businesses to collect customer feedback. Not only is this a great way to help you come up with areas for improvement, but it also shows prospective customers how good you are and instils a sense of trust in them before they spend their money with you.
Digital marketing is far more in-depth that what has been discussed above, but the ideas shared in this article should certainly get you started and put you on the right track to success. Don’t hesitate to contact a digital marketing agency should you require some additional advice.