Getting the right email tool can really help your business. However, there are so many out there that you really need to make sure that you get the right one for you. It all depends on your business is though. For example, how big is your business? How many emails are you planning on sending? What do you actually need it for?
You need to ask yourself these questions to make sure that you get the right one for you. If you are interested in learning a bit more about which email tool you should get, then you could compare Mailchimp vs Sendgrid to see which is better for you. Remember it all depends on what your business is like and what you need it for. Keep on reading to find out what sort of things you need to be thinking about before you get an email tool though.
Are You Technical? Or Prefer something Simple?
Are you a computer whiz? How good are you at knowing exactly what needs to be done? If you prefer something simple, then you need to make sure that you get a user-friendly and is easy to follow (like Mailchimp). You don’t want to get anything too complicated, particularly if you don’t need it or won’t understand it.
If you prefer something a bit technical or are looking for something like a transactional email provider to help you send password recovery emails or notifications, then you need to make sure that you get a more technical email provider (like Sendgrid). If you are a developer who has complex needs, then you can easily get a more technical email provider. You’ll probably find that it’s a lot easier to use. However, if you are a novice in this department, you should make sure that you get a more simpler email tool.
How Many Emails Are You Planning on Sending Out?
If you are a new business, then you probably aren’t planning on sending out millions of emails. However, if you are planning on sending out a million emails then you need to make sure that you get an emailing tool that can handle it. It’s also a good idea to make sure you decide what you want to send emails out for. Perhaps you are planning on just using it for marketing, or maybe you want it for transactional and technical emails. You need to figure out why you want it first before you commit to anything.
How Big is Your Business?
Money is always a bit of issue for businesses. You don’t want to spend it, but at the same time you kind of need to. Luckily if you are just starting out then there are emailing tools that offer a free plan which can store a lot of information and send out a load of emails. If you are planning to just test the waters a bit, then using a free plan can be a huge help in letting you figure out what is best for you.
If your business is already big then you probably know already what you want, and you can probably afford it. However, there’s no shame in trying out something for free just to double check what works best. Being a successful business comes with time, you’ll make mistakes at the start, everyone does, so don’t be put off if it seems hard at first. If you keep at it, you’ll be so happy you pushed on. However, if you would like a few more business tips for your new business then click here.