B2B companies are growing at a fast rate and the revenues are projected to reach $1,3 billion by 2025. In order to thrive in such a competitive market, B2B businesses are forced to adopt effective marketing strategies. But how to keep up with the changes in the marketing landscape and grow your B2B business?
In this article, we’re offering 5 essential marketing tips and strategies that you can use to take your B2B business to the next level.
1) Build a Great B2B Site
Your website is your company’s front door so if you plan to grow your business, this is where you need to start. In today’s digitalized world, more than 80% of people visit a company’s site before making a buying decision. A visually appealing and informative site can ensure a strong online presence, allows you to reach more potential customers, informs them about your B2B brand background and services, and enables you to sell your product anytime and anywhere.
Your website must be easy to navigate and optimized for mobile in order to improve the UX and leave a good first impression. Be sure to also add customer reviews and testimonials as 84% of consumers trust online reviews as much as personal recommendations.
2) Build a Mobile App
B2B businesses started building apps only recently. Once they discovered that apps can help them provide services to other businesses and better organize their internal operations, B2B apps started gaining traction, becoming a thriving market. Experts predict that by 2023, the business-to-business mobile app market will reach $140 billion.
According to Forrester, the most important reason for this rapid growth in popularity is the fact that 75% of B2B consumers prefer to make purchases without speaking to a salesperson.
The B2B mobile app market has a higher bar for entry, so most B2B apps require more development time. So, how to make an app that will bring more frequent orders and boost your revenues? To get the best out of a B2B app, it’s very important to provide great value to your audience, keeping customer requirements and business objectives in mind.
Start by looking at competitor applications and examining how they provide value to customers. Pepper planning and thorough research are the first steps to developing a B2B mobile app that is capable of delivering an enhanced CX.
3) Take Advantage of Blogging
Corporate blogging is an excellent marketing strategy because blogs are not only cost-effective but they can improve your SERP rankings. Blogs are also an excellent way to show your expertise in the field and establish yourself as a trusted authority, so it’s no wonder that 80% of B2B marketers have incorporated blogging in their marketing strategy.
However, many marketers struggle when it comes to producing engaging B2B content. To overcome this problem, start by conducting thorough research on your customers’ expectations and needs. Make sure the topics you pick offer some sort of value to your readers. Ideally, your content should combine useful text and captivating visuals and should relate to your audience in some way. Don’t forget to add a reward for your readers, like free premium content or free subscription.
4) Create a Solid Lead Generation Strategy
A lead is more than just a random potential customer; it is a customer who’s only a step away from buying your product or service. All you need to do is to capture their attention and prove that your product will provide an effective solution to their problem.
Generating quality leads is the foundation of a strong B2B marketing strategy, but B2B marketing is much different than B2C. Some of the most effective lead generation tactics in B2B marketing include social media marketing, content marketing, PPC, cold emailing, gaining trusted backlinks, etc.
Using an effective lead generation tool like Zoominfo or other Zoominfo alternatives can also be of great help. These tools will provide you with the contact details of your website visitors, helping you to reduce the time-consuming efforts of manually collecting data in order to generate leads.
5) Event Marketing
Ranging from conferences to job fairs, events are important for your marketing as they allow you to set yourself apart from the competition and build brand awareness. They also provide an opportunity for direct communication with potential customers which, in turn, enhances engagement with your brand.
Consider giving live demonstrations, organizing VIP dinners, reaching out to big names for collaboration, etc. If you lack the space required to host a physical event, you can always organize or participate in digital events. To organize a virtual event you will definitely need an event management platform like EventMobi. More and more businesses are resorting to virtual events to reap the benefits of their reach, budget-friendliness, and convenience. In addition, more than 85% of marketers consider the opportunities generated by digital events as a success factor.
When it comes to growing your B2B business, the important thing is not to stand still. In order to remain competitive, your must constantly review and change your B2B marketing strategy and always look for ways to improve.