Did you know that over 60% of homeowners use the internet to find home service providers? And of those, almost 90% don’t go past the first page of results in their search?
If you want customers to find your home services business online, you need to be ranking high in search engine results pages (SERPs). And to do that, you need to practice good home services SEO. Not sure where to start? Don’t worry, we’ve got you covered.
Here are our top 7 home services SEO tips to help you rank higher and get more customers:
1. Do your research.
Before you even start thinking about how to optimize your website for search engines, you need to understand your customer base and what they’re searching for online. What keywords are they using? What questions are they asking? What problems are they trying to solve? Once you know the answers to these questions, you can begin developing content that is relevant and useful to them.
2. Use the right keywords.
Once you’ve done your research and know what your customers are searching for, it’s time to start using the right keywords throughout your website. Use these keywords in your titles, headings, Meta descriptions, and throughout the body of your content. But beware; don’t stuff your keywords in there just for the sake of it. Google will penalize you for keyword stuffing and your content will suffer as a result. Instead, use keywords thoughtfully and sparingly to make sure your content is still enjoyable to read.
3. Optimize your website for search engines.
Make sure your website is optimized for search engines by doing things like using descriptive page titles, using header tags, and optimizing your images. These may seem like small things, but they can make a big difference in how easily search engines can find and index your content.
4. Create quality content.
If you want to rank higher in SERPs, you need to be creating quality content that is relevant and useful to your target audience. That means writing blog posts, articles, and even creates videos that answer your customers’ questions and solve their problems. The more helpful your content is, the more likely people are to link to it and share it with their friends, which will help you further down the line.
5. Promote your content.
Just because you’ve created great content doesn’t mean people will automatically find it. You need to be proactive and promote your content through social media, email marketing, and even paid to advertise. The more people who see your content, the more likely it is to get shared, which will help you rank higher in SERPs.
6. Build links to your site.
Links are like votes for your website. The more links you have pointing to your site, the higher you’ll rank in SERPs. So how do you get links? There are a few ways, but some of the most common include writing guest posts for other blogs in your industry, creating helpful resources that other people will want to link to, and ensuring your content is being shared on social media.
7. Monitor your progress.
Once you start implementing these home services SEO tips, it’s important to monitor your progress to see what’s working and what isn’t. There are a number of tools you can use for this, but some of our favorites include Google Analytics and Search Console. These tools will help you track your website traffic, the keywords you’re ranking for, and even the links pointing to your site.
By following these tips, you can help your website rank higher in SERPs and get more customers. But don’t forget, SEO is an ongoing process, so you need to be prepared to continuously monitor your progress and make adjustments as necessary. And if you want to really take your home services SEO to the next level, consider hiring an experienced SEO company like ours. We can help you with everything from keyword research to content creation to link building.