Affiliate marketing is getting competitive as more products are competing for buyers’ attention than ever before. Simultaneously, new affiliates are joining the bandwagon with an intention to make money online.
Irrespective of whether you’re a business or affiliate, you’d need to accelerate your marketing campaigns to increase sales and, ultimately, revenue. But how do you accelerate your campaigns? Let’s find out in this article.
Get the Timing Right
Before accelerating your campaign, you need to ensure that you’re getting the timing correct. If not, you could end up wasting a lot of your time and money on something that doesn’t work. Remember, a perfect timing can make or break a startup. It can also be extended to include strategies and affiliate marketing campaigns.
As a bare minimum, you should have a relevant traffic source and a product that is selling well. The conversion rates will vary from niche to niche, but it should be something substantial.
You can then move ahead with accelerating your campaign to achieve more sales with proper strategies and planning.
Learn More About Your Audience
Every affiliate marketing campaign requires an audience. If you’re looking to accelerate your affiliate business, the chances are that you already have a sizable audience. But to sell more products to these potential customers, you need to learn more about them. Research more about their pain points, their preference, their budget, among other details.
And you can learn more about them simply by creating an online form and sending it across to them. Tools like SurveyMonkey are a great, free platform for conducting online surveys. Continuous research by Harvard Business Review has shown that surveys do influence customers. They develop trust and loyalty. Thus, you can sell products to them again and again. So there’s absolutely nothing to lose by surveying users.
Find a Better Product for Your Customers
As an affiliate, you don’t have to stick to one product. You can choose from multiple products to sell to your audience. Based on the surveys, can you find a better product to recommend to your audience? Better products are easier to sell, and they sell faster. You can check different affiliate marketing platforms that you’re currently using to get product ideas.
For businesses, the question is, “Can you build a better product?” A product that solves the problem in a more efficient manner. If yes, then you should improve the product to accelerate the marketing campaign. The improvement doesn’t have to be technical but can be psychological.
Try Guest Blogging for More Reach
Another feasible way to increase your affiliate sales is to piggyback on someone else’s audience. In the internet marketing community, this is known as guest blogging. There are many bloggers who have built their audience over the years. You can take advantage of it and use its audience for your marketing.
But this requires that you provide enough value to the blogger. This is often the tricky part. If they don’t see that value, it’s unlikely that they’ll offer you the opportunity to speak to their audience. But if you can find that value, you’ll accelerate your campaign at a rapid rate.
Use Paid Media for More Sales
Paid media is something affiliate marketers are skeptical about. After all, these don’t come cheap. Google Ads are getting expensive, and so are Facebook ads. But if used correctly, you don’t have to care about the rates. In this blog, marketing guru Neil Patel explains why you shouldn’t focus on Cost per Click cost but spend more on the right keywords.
You can always turn to native ads platforms like Taboola, Outbrain that offer much cheaper traffic. The average CPC is around $0.01. You can get a considerable amount of traffic for a few dollars. And the best part is you can get that traffic from today onwards. Just run your ads and drive traffic.
Track and Optimize Conversions
Finally, when you start accelerating things, you should track all the important metrics. This is conversion, impression, and bounce rate, among other things. That’s because, without tracking, you wouldn’t necessarily know whether you’re making progress or not. With tools like Google Analytics, it’s now easy and free to track almost everything that’s happening on your website. You can create a conversion funnel and track it accurately.
You should also optimize the funnel from time to time. Simple tweaks here and there can result in increased sales. So track everything and optimize.
There are many other tactics you can follow, but the above ones are the basics. You cannot ignore them. With creativity and persistence, you’ll see your affiliate marketing campaign accelerate.