How to Build Your Brand with Guest Posting in 2021

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Guest posting might be one of the most controversial digital marketing tactics out there, but it is also quite effective. With Google consistently changing its policies, many people have started to believe that guest posting isn’t worth the effort, but that is not true at all. If done right, Guest blogging can still do wonders for your business; for more information click here.

The reason most businesses fail with Guest posting is that it’s not easy to grasp. There are certain requirements you need to keep in mind while planning your guest posting campaigns. If you leave even a single box unchecked, all your guest posting efforts will go to waste.

That is why it is recommended that you shouldn’t take your guest posting campaigns lightly and put more effort into them. The digital landscape might have changed a bit in 2021, but guest posting can still prove useful for your website. You can also consider hiring a guest-posting service if you want to achieve quick results.

The Right Guest Posting Approach in 2021?

Many people go for guest posting because it helps them improve their SEO by acquiring backlinks on other websites. The truth is all the links will be useless if the guest posts aren’t written well, and the campaign is poorly executed.

The right to approach guest posting is to do it with the aim of building your brand. Link-building is important for your business, but that shouldn’t be your first aim with guest posting. When you do it with the aim of building your brand, you are more likely to produce high-quality content.

To make things even simpler, let’s take a look at some of the proven guest posting tips that can help you build your brand in 2021. These tips will not only help you improve your website’s authority, but they will also attract organic traffic.

Stick to Your Expertise

If you want your guest posting campaigns to succeed, then you must stick to your niche and only talk about things that you know about. You can share your opinions on the latest happenings in your industry, or you can simply share your experiences in the field.

Remember! If you are sharing content that provides value to readers, you are not just attracting visitors; you are also making your brand more credible. Writing guest posts on things that aren’t relevant to your brand wouldn’t do you any good, no matter how good the content is.

How to Keep Your Guest Posts Within the Industry?

Keeping your guest posting campaigns within your industry is not rocket science. There are only a few things you need to take care of to ensure that you are not wandering away from your expertise. Some of these tips include:

  • Define categories that you can talk about
  • Choose blogs that have posted plenty of content relevant to your niche in the past
  • Look for questions people are asking in your field and choose your topics accordingly

Look Past Domain Authority

Just because a website has a high DA doesn’t mean you are guaranteed to succeed. Most experts believe that businesses tend to overrate domain authority because it is not that important.

For example: if you are selling gym supplies, your guest post will be more useful on a low DA website that only talks about fitness, compared to a website that only has fitness as one of their categories but a higher DA.

You also need to pay attention to the quality of content on those blogs. If you have chosen two websites in your niche, then go for the one that has more valuable content instead of one with higher DA.

Relevance vs. Domain Authority

DA feels like the better way of measuring a site’s quality because it is tangible, but relevance is much more important. It matters more than DA because:

  • It yields targeted referral traffic
  • Promises a better conversion rate
  • Stronger than DA
  • Scalable
  • Organic and Sustainable

Don’t Forget About SEO

The biggest irony of guest posting is that most businesses do it to boost their SEO, and yet they never bother to focus on the SEO of the guest post. Placing a link back to your website in the article is not enough. You will need to optimize your guest post properly to make it work.

SEO Tips for Guest Posts

SEO for guest blogs is not much different from SEO for web articles, but you can follow a few basic rules to make it work without wasting much time on it. These basics include:

  • Add at least one or two keywords in your guest post
  • Try to adjust the target keyword in the title
  • The title should be 55 characters at least
  • Use numbers in headlines (for example, “5 tips…”)
  • Adjust targeted keyword in your meta description
  • Use bullet points and sub-heading
  • Use Italics and Bolds

Following these simple tips can boost your guest post, and more people will be able to find it.

Create Skyscraper Content

Another great way of writing quality guest posts is to create skyscraper content. Skyscraper content doesn’t refer to blogs that are lengthy, but it refers to blogs that are an improved version of already existing articles.

If you want to reach your audience, you will have to choose topics and entertain questions they want to be answered. Depending on your industry’s competition, it is possible that you will encounter already existing articles on the same topic you are trying to address.

The skyscraper technique allows you to take that content and amplify it. You can read the top-ranked blogs for that topic and can create another one that offers more quality and value. You don’t necessarily have to create lengthy content. You just have to create a blog that offers more insight than the previous ones.

Steps for Writing Skyscraper Content

You can write skyscraper content in just a few simple steps:

  1. Find hot topics in your niche (Use Google trends)
  2. Choose the best-written content on that topic
  3. Do your research and add more value to it.

Summary

These guest posting tips might seem simple, but most businesses heavily ignore them. By taking care of these small things, you can run effective guest posting campaigns in 2021 and can build your brand in a new way. Guest posting is a digital marketing tactic that requires strict discipline and consistent efforts.

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