How to Increase Brand Awareness Through Video: 7 Pro Tips for Australian SaaS Companies


As a marketing video production company in Melbourne, we understand the importance of brand awareness.

Increasing brand awareness can attract more leads and ultimately drive more sales. One effective way to do this is through video marketing.

This article shares seven tips for using video to increase brand awareness for your Australian SaaS company.

Utilize social media platforms for video content

Social media platforms are excellent for increasing brand awareness through video content. Posting engaging videos on platforms helps you reach a wider audience. It showcases your brand more interactively and visually.

Optimize each platform’s video titles and descriptions. Use relevant hashtags and tagging to increase visibility. Utilizing social media for video content can also help drive traffic to your website. This also improves your search engine rankings.

Invest in high-quality video production

Investing in high-quality video production helps increase Australian SaaS companies’ brand awareness. Professional videos showcase your brand in a polished and visually appealing way. This helps to attract and retain customers.

High-quality videos also help to establish trust and credibility with your audience. When creating videos, focusing on the visual aesthetic, messaging, and storytelling is essential.

This means investing in professional equipment and skilled videographers. They’ll ensure that your videos are appealing and effectively communicate your brand’s message.

Create engaging and informative video content

Creating engaging video content is crucial in increasing brand awareness for your company.

Here are some tips to help you create high-quality video content that will attract your target audience:

  • Determine your target audience and what type of content they would be interested in.
  • Keep your videos concise and to the point. No one wants to watch a long, drawn-out video.
  • Use visually appealing graphics and images to keep viewers engaged.
  • Include a call-to-action at the end of your video to encourage viewers to take the next step.
  • Utilize social media platforms to share your videos and reach a wider audience.

Utilize video marketing tools and software

Utilizing video marketing tools and software can significantly benefit Australian SaaS companies. These tools offer several features, such as video editing, analytics, and distribution options.

Investing in a reputable video marketing agency helps businesses streamline their video creation process. You must research and choose a tool that aligns with your company’s specific needs and goals.

Test different options and see which works best for you. Utilizing these tools can bring your brand to the forefront of your industry.

Collaborate with influencers and industry experts

Collaborating with influencers can be a powerful way to increase brand awareness.

Partnering with individuals with a relevant audience helps you tap into their influence. This gets your brand in front of more potential customers.

When working with influencers, you must choose individuals who align with your brand values. Consider collaborating with industry experts who can provide valuable insights to your audience.

This can help establish your brand as a thought leader in your field and attract new customers.

Utilize video in email marketing campaigns

Incorporating video into email marketing campaigns can help increase brand awareness. Including a video in an email can grab your audience’s attention. It helps convey your message more effectively.

Consider adding a video thumbnail with a play button in the email subject line. This will entice recipients to open the email. You can also embed the video directly into the email body or link to a landing page with the video.

Ensure to optimize the video for mobile devices, as many people open emails on their phones.

Include video on your website and landing pages

Including videos on your website and landing pages is excellent for engaging with your audience.

Video is a highly effective medium for delivering information and capturing viewers’ attention. You can incorporate video into your website and landing pages. This showcases your products or services dynamically and interactively.

It also helps differentiate your brand from competitors and build trust with potential customers. Videos can improve your website’s search engine optimization. That’s because search engines favour websites with multimedia content.

Use videos for customer testimonials and case studies

Using videos for customer testimonials and case studies is an effective way to increase brand awareness. Customer testimonials provide social proof and help build trust with potential customers.

Case studies showcase the real-world results and value your product or service provides customers. You can use both videos on your website and social media channels. You can use them to highlight the benefits of your product or service.

By featuring real customers and their experiences, you can create a more authentic and relatable message. This will resonate more with your target audience.


Increasing brand awareness through video is a powerful strategy for Australian SaaS companies. Following the seven pro tips outlined in this article, businesses can effectively use video to reach their target audience. They will better engage potential customers and drive more traffic and sales.


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