There’s something inherently satisfying about getting out there and taming your own little patch of nature, and enjoying the fruits of that labour (sometimes quite literally); gardening is a passion for many homeowners.
If you’ve gotten great results in your own garden, and you’ve enjoyed the process of getting there, then you might wonder whether you might make the leap to becoming a professional gardener. If you’ve already gotten experience as a professional gardener, you might look to take the leap to starting out on your own.
But you’ll need more than green fingers to make a success of a new gardening business. Let’s take a look at some of the steps you’ll want to take along the way, and how you might get the best out of the venture.
Define your Service
When forming your business plan, you’ll want to think about the sort of service you’re going to be offering. Think about both demand and supply. If your market research identifies a strong demand for a particular sort of service, it’s worth looking into how you might cater to it. Conversely, if you have a particular area of specialisation and expertise, then you might want to lean into what’re good at – especially if you can set yourself apart by doing so.
Identify the Tools you’ll need
To do their jobs effectively, gardeners must make repeated use of a number of specialised tools. Tidying a hedgerow is easier if you have the right hedge trimmer, just as working on a border is quick and cost-effective if you have the right electric garden strimmer to hand. It is a good idea to keep a range of multi-tools to hand for any gardening jobs that may include wood, such as installing wooden plant beds.
If you’ve already gotten experience in the field (or, the garden), then you may already have a strong idea of what’s required. Think about what’s likely to last, and then shop for quality. Factor in the cost of insurance; you don’t want to be wiped out if your tools are lost or stolen.
Identify your Target Client Base
You’ll need to work out exactly the sorts of people you’ll be selling to. This means researching the local area, and finding out about the needs and wants of those with gardens, who lack the free time and skillset to maintain them personally.
Having done your research, you’ll be able to develop the right balance when it comes to marketing. Maintaining a presence on both social media, and in the real world, is often essential. Make sure that those who are interested in your business have a means of contacting you, by putting phone numbers, Twitter handles, and email addresses onto all of your marketing material.
You’ll need to ensure that you’re on the right side of the law, especially when you come to take on staff to help you out. Do as much research as possible yourself, and consult with a solicitor early in the process to make sure that there’s nothing you’ve missed out. The step might save you a considerable amount of money in the long-term.