Domain authority is an all-important aspect of launching or expanding a successful web presence for your business. Never heard of it? You’re not alone, but you are behind the curve.
Simply put, domain authority (or DA) is an assessment created by the software company Moz that measures the relative strength of your page’s content when being queried by a search engine. This is represented by a number along a scale from 1 to 100 that scores how authoritative your content is based on links, referring domains, and content.
The bottom line is, improving your DA will lead to more customers finding you online, so it’s worth investing time into.
Basics of DA
This may seem like a lot to take in, but the good news is that with a few simple implementations, you can improve your page’s hit rate on the titan of online search and the rest of the dominoes will simply fall into place. Google commands an impressive stranglehold on the internet search market with 79 percent of worldwide searches originating from Google search bars.
To put this dominance into context, last month Google captured 90 percent of global internet searches, while the Chinese equivalent Baidu netted a mere one percent while acting as the sole internet search hub for the overwhelming majority of China’s 1.4 billion people. As the leader in all things search-related, Google’s competitors tend to follow its lead in search result trends.
This adds up to one simple answer: in order to improve domain authority, you must learn to play Google’s game better than your competition does. But this is made tricky by the fact that Google’s predictive methods are a closely guarded secret, and the rules are amended regularly to level the playing field against web developers who employ workarounds to manufacture fraudulent site relevance.
Boosting your authority
Domain authority can be checked for individual websites, but great strides in this arena are being made and you can now employ a bulk DA checker rather than inputting one location after another into the service, significantly cutting the time it takes to optimize your site.
The first step for improving your search result relevance is understanding how this infrastructure works — if you don’t know the rules of the game, after all, how do you expect to play? As odd as it may sound, link building (and not repetitive phrasing) is one of a select group of golden strategies that are essential to raising your status on the search hierarchy. High quality content and a plethora of links directing traffic from locations other than Google’s search results to that content is what makes for strong domain authority.
Another consideration to make is that your website is not a standalone page within the internet’s vast archives. Your page is connected to a web of other content that you have created and published; do you have a landing page, homepage, contact page, or a dedicated location for selling merchandise? While estimates vary widely, it’s good to have a minimum of thirteen pages to launch with before filling out your online presence.
Implementing a bulk domain authority checker can manage this issue for you relatively easily, without the hassle of individualized metric measurement. And by using bulk checking, you are able to identify any weak spots in your online strategy much more effectively through two significant measures.
The first is your own content. Using a bulk checker allows you to see all of your pages’ score data in one place in order to find any content that may be lacking. Alternatively, you can just as easily use this service to evaluate the domain authority of your competitors in order to see how you stack up.
Regardless, before considering new or further SEO strategies, checking your current domain authority is a must. This will give you a baseline to build from and can be completed in no time at all.