When you have a website which is advertising your business, you may be curious as to why it isn’t attracting new customers, especially if your website and your company is brand new.
In 2022 the majority of businesses need more than a standard website in order to survive, let alone thrive in the world of online competition. Therefore, while the website as it stands is important, there are some key features that you need to invest in for your business and your website to be successful in order for you to attract more customers.
So, without further ado, here are 5 of the potential reasons why your website isn’t attracting new customers.
1) No Marketing Or SEO
Marketing and SEO are the cornerstones of having a successful business and if you have invested in neither, then it is unlikely that your business is going to survive, and your website will not be a valuable marketing tool.
If you aren’t sure where to begin with a marketing or SEO strategy, then you need to contact an appropriate team to manage this for you or to oversee its design, such as YEAH! Local. Once your marketing and SEO plan are up and running, your website will become a beacon to potential customers, and you should see results in as little as 1-6 months, depending on your location.
2) Unfocused Key Words
The appropriate use of keywords in SEO strategies will help your website customers to find you.
Consider what it is that you can offer, whether it’s a service or a product; what are the keywords that somebody may use when searching for your business? This should form the basis of a keyword strategy and, if those keywords are not sprinkled throughout your website content, your website will not attract your customers via search engine results.
Read Also: Tips For Successful Design Of Your Websites
3) No Fresh Content
When you have a website, it will need to have a blog and ideally, this blog should be updated a minimum of once a week, even if it is with a single 500-word post about a service that you can offer. This will help the search engine bots to identify that your website is active and will boost it onto the first page of the search engine results if you have an SEO strategy in place. Also, be sure that any content which goes onto your website is 100% plagiarism free.
4) Slow Loading Time
Going back to the SEO and search engine bots, if your website is loading slowly, then this is going to be a big switch off for the majority of people visiting the site, and the bots themselves. For a website to be successful as part of a marketing strategy, it needs to load in 5 seconds or less and it should also be mobile optimized, so that people can access it via tablets or mobile phones.
5) Illogical Layout
It can be tricky to spot an illogical layout on a website, hence why you may need the help of a marketing or SEO team. An illogical layout can not only drive people away, but it can make the SEO strategy unsuccessful, as the Google bots will need to follow a logical website pattern to detect keywords and other aspects that they are searching for when ranking your website.