Throwing together graphic concepts, searching through endless stock images for your website, or trying to muster up some creativity to rebrand your business isn’t exactly as easy as picking up a paintbrush. This is why most businesses hire a dedicated individual or team of artists to handle all their infographics, graphic design, packaging concepts, video design, and more.
If you want to hire an artist then you’ll need a strong understanding of what you’re looking for, what you need from them, and the type of artist professional you want. Here we’ll take a look at the factors you need to consider when hiring an artist. Read on to find out more.
Understand What You’re Looking For
To help you source the right candidate, you must recognize what it is you’re looking for them to create. Consider these elements:
What you need to be done and the elements of the project: This could be a logo redesign, a complete rebrand, a design for your packaging, or your website.
What you’re trying to say: The right kind of artist will be able to convey whatever message you’re hoping to send out to your client base. The more you know about your message, the better you’ll be able to communicate this to your artist and the more accurate their interpretation will be. The finished product must reflect your company values and message!
Your brand: Regardless of your message, your brand should be effortlessly portrayed within the project. Whether you have a specific color palette, typography, voice, or image. Your artist will need all this information to get it right!
How to Choose the Right Candidate
If this is the first time your business has needed to hire an artist, it’s easy to become overwhelmed at the wealth of talent that’s out there. Without the right direction, it’ll be difficult to hire the right artist for your business or specific project. Let’s take a look at how you can choose the right candidate.
Ask for design samples: Your candidates will undoubtedly have portfolios for you to take a look at, making it the perfect opportunity for you to see if your candidate has the right experience. There’s little point in hiring an artist to help you rebrand your business if they’ve never worked on this kind of project before.
Knowledge of your industry: The right artist will have experience working within your industry, having a strong understanding of your market, and will understand what it takes to make the right connections with your target market.
The right style: Hiring the right artist means that their design aesthetic must match what you’re looking for and your expectations. If your chosen artist is all about slick, simplistic designs yet you want something a little more traditional, they may not be the right match for your business.
If you’re looking to hire an artist, consider the points above to ensure you make the right choice for you and your business.