Email marketing is one of the most attractive marketing strategies for entrepreneurs willing to grow their businesses. It is an effective and straightforward way to promote your business quickly and get high results. Email marketing campaigns are the best way to communicate with your potential customers. It typically helps you nurture your leads, raise brand awareness, and further sell your products and services to those leads.
This article is for entrepreneurs to understand the basics of email marketing strategy and include all those for the success and growth of their businesses.
What Is An Email Marketing Campaign?
Starting email marketing is a strategy that includes sending emails to all your current or new potential clients to drive more engagement, increase your brand awareness, and nurture those leads. And these emails the business sends to one or more customers are known as an email marketing campaign. A successful campaign gets customers to act on their emails and engage with their business, then convert them into permanent leads and increase sales.
It has been shown in research that 90% of adults and 75% of teenagers use email regularly. Therefore, an email marketing strategy is the best way to build customer relationships and increase the business’s sales.
Benefits Of Email Marketing
As we all know that email marketing is the most powerful tool for increasing the sales and revenue of your business; along with that, there are several other benefits of this, such as:
- It helps in increasing brand awareness among all the new potential customers.
- It helps in generating more traffic on your brand website.
- It helps in driving or increasing the revenue of the business.
- When you include your other social handles in your emails, then it boosts the traffic over those marketing channels too.
- It keeps all the customers engaged with the brand.
- It helps in tracking the analysis being performed by the emails.
Effective Strategies To Make Your Email Marketing Campaign A Successful One
So before moving ahead, below are some of the email marketing tips or strategies that will help you make your campaign a successful one:
Know Your Target Audience
The basic rule of email marketing is that if your email is for everybody, know it is for nobody. Because generic emails do not get leads for the business. Customers are always attracted to personalized emails. So it is an essential email marketing tip that you should know about your target audience before sending them emails. Below are some of the demographics you should know about their audience:
- What are the needs, requirements, and preferences of your customers?
- When do customers expect emails from businesses?
- What should be there in the emails to excite the customers
Craft Your Subject Lines Creatively
It has been shown in statistics that 47% of people open their emails based on the subject lines themselves. This proves that subject lines are vital to successful email marketing campaigns. The subject lines should be simple and catchy, encouraging customers to click and open up the emails. Below are some tips you can follow in your subject lines:
- You should include 6-10 words in your email subject lines, as that increases the email opening rate.
- It would be best to mention the client’s name in the subject line to grab their attention.
- Share some product recommendations as per their likes and dislikes.
Pick The Correct Time To Send Your Emails
Sending your emails at the correct times is the most crucial factor in the success rate of your email marketing campaign. Below is the table illustrated by the researchers to understand the timing of when businesses should send marketing emails:
Send Mobile-Friendly Emails
Whenever you send marketing emails to your customers, ensure those emails are easily readable for mobile phones. As most people use mobile phones almost daily, sending mobile-friendly emails with interactive images and sound design is another effective marketing tip.
Ensure To Proofread Your Emails
Before clicking on send to marketing emails, proofreading the emails to check and rectify grammatical or spelling errors is essential. Proofreading your emails for errors is the best email marketing strategy that helps leave a good impression on the customers and helps deliver warm and engaging emails.
Track The Metrics Of Your Email Marketing Campaigns
Tracking the metrics helps understand the campaign’s performance and look for improvement areas. The campaign metrics include checking of:
- Email open rate
- Email bounce rate
- Unsubscribe rate
- Email sign-up rate
- Email response rate
Add Catchy And Appealing Images
Add visuals or images relevant to your brand to make your emails interactive and engaging. HubSpot says that 65% of the customers prefer emails containing visuals or images, and only 355 only text emails.
Don’t Forget To Add CTA’s
If you want your emails to be read and actioned upon, you should always add Call-to-actions (CTA’s) at the end. This helps understand the customers and what the business wants them to do. Below are some of the CTA examples:
- Ask them to fill up or sign up a form
- Leave a link to be clicked to learn more about the brand
- Ask them to register for more discounts and offers
Try To Be Conversational
Drafting interactive and conversational emails is also the best marketing tip, making customers feel wanted. Engaging with your customers builds a strong relationship with them that helps get more lead conversions.
Create Follow-up Emails
Follow-ups are the last part of an email marketing campaign but the most important. Nurturing and converting your customers into regular customers by sending follow-up emails is essential.
As there is no perfect formula to make the email marketing campaign successful, the above tips and strategies can be a good starting point. These tips work best for your business to get more leads. It is rightly said that a thoroughly planned email marketing strategy lets you track the performance and discover results that increase the number of regular customers for your brand.
Vaibhav is the founder of smartlead.ai and smartwriter.ai, cold outreach and personalization platforms used by Stripe, GaryVee, Meta, and 16000 other businesses using SEO. Before this, he exited an AI business analytics business & bootstrapped his software consultancy, which built 55 funded startups that, in total, have raised $200M & generate >$14M in Monthly Revenue. He posts actively about SEO, growth marketing, and product.