How to Write a Marketing Proposal That Secures Clients


If you are promoting your business effectively and seizing opportunities to expand your business, you should be regularly sending out marketing proposals to prospective clients. Your marketing proposal is there to demonstrate that you can bring something to their marketing plan that both they, and other marketing agencies bombarding them with proposals, have missed.

However, your proposal has to be competitive. A poorly-assembled marketing proposal looks worse than no proposal at all and instead of bringing new clients to you, it can turn them off and make them actively avoid using your services.

Here we will discuss how to generate a strong marketing proposal that will secure the top clients for your business. Click the link for more information and an example of marketing proposal.

Focus on the Clients’ Needs

One of the most common pitfalls many proposals fall into is talking at length about your own company, without addressing the needs of your prospective client’s company. A prospective client might be interested in your marketing awards and achievements, but they are far more interested in what value you can bring to their business.

As a result, the main focus of the marketing proposal shouldn’t be on how amazing your company is. It should be spent accurately identifying the clients’ marketing needs and demonstrating how your business can meet those needs.

Keep it Clear and Concise

Nobody enjoys spending a minute longer than they absolutely have to trawl through emails. Therefore, the person reading your proposal does not want to spend time wading through irrelevant details in your marketing proposal.

Keep your proposal concise and ensure it remains engaging from the first sentence until the end. Avoid dealing with any legal terms or risks in the proposal, that can come later in the agreement. Keep the proposal solely focused on the thrills of selling your services. This will help keep the copy engaging and reduce the chance of it going straight in the virtual trash can.

Develop a Clear Sequence

Like a good narrative, your marketing proposal needs to have a clear sequence and logical flow. Jumping from one subject to the next with scattered information, talking points and rhetorical questions will result in a poorly-written marketing proposal and little interest from clients.

A persuasive marketing proposal can be broken up into three clear sections: a problem statement; a proposed solution; and finally, pricing information. These three elements will provide the backbone and structure of your proposal. The meat that is applied to this skeleton will vary from client to client and should be tailor-made for the individual client’s needs, but the basic outline will always remain the same.

Embed Videos and Images

A video or image that showcases your previous work can be the cherry on the top of a well-written marketing proposal. Provided your copy has engaged the reader and kept them interested, a professional-looking video will lure them in and secure the ‘yes’ you are looking for.

Videos are a good opportunity to quickly showcase your previous work and provide more details about your company. It also helps remove this material from your copy, leaving you free to adequately deal with the client’s needs in the written part of the proposal.


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