Whether you’re a budding start-up or an established company, the ability to successfully market your brand is an integral part of your foundation. Connecting with consumers not only increases revenue but it means builds long-term brand recognition and trust with your customers.
The key is to find marketing strategies that feel authentic to your brand and your company’s mission. There are numerous options at your disposal, but some will help rather than hinder your efforts.
Let’s take a look at three successful marketing tools that can elevate your brand.
The Rise of Influencers
As social media has become an integral part of consumer culture, influencers have become just as important to our consumer landscape. Traditional sales, while still relevant, have been put on the back burner in favor of the sway and influence of everyday consumers, who have amassed an impressive following of eager shoppers.
Whether you’re selling clothing, home decor, or even a new food delivery service, the possibilities that come with embracing influencer marketing are significant.
An influencer marketing agency in NYC will utilize the small but engaging following of nano influencers — anywhere from 100 to 1000 followers — to create customized, relatable online content that markets your brand more authentically.
Email Marketing Tools
One of the easiest ways to ensure your customers are up to date with your brand’s activity is through a weekly newsletter. This is considered email marketing and has been a tried-and-true method for businesses worldwide.
Creating email-based newsletters allows you to succinctly communicate with your customers and promote new products, contests, collaborations and more.
Most email marketing software allows you to connect your newsletter to your company’s social media channels, where consumers can really dive into your brand and learn more about your mission and how you engage online.
If you can create memorable IRL moments between your brand and consumer, you’re well on your way to long-term success. Events can help you establish your brand as trustworthy because you’ve been able to tie your name to a successful event — whether that’s a music festival, corporate event, or a respected conference.
Event branding can be as subtle or explicit as you like, depending on what products or services you’re promoting. The ability to distribute your products or give potential customers a taste of your services is a unique and engaging way to showcase what your company has to offer.
When the customer has a positive experience at the event, they’ll associate your brand with their experience — significantly increasing your chances of onboarding new customers and growing your audience reach.
Brand recognition and awareness isn’t a one-size-fits-all process for each business. Instead, it’s a nuanced process that may involve trial-and-error before you find the resources and tools that are best suited to your business.
What’s important to consider, whether you decide to work with nano influencers or market your products at a concert, is that authenticity always reigns supreme. When potential customers feel like they’re being marketed to in a way that isn’t in-your-face or fake, they’re more likely to respect your brand and spend their time and money engaging with your company.