Cannabis is now legal in many states across the US. It’s a booming industry with more and more businesses opening up every day to serve this emerging market. As a cannabis business owner, you are faced with unique challenges that other industries do not have to deal with. One of these challenges is marketing your products without violating any state laws or federal regulations. This blog post will discuss 4 tips for marketing your cannabis products successfully. Even though it might seem daunting at first, marketing in 2021 is much easier than it has ever been, and with these tips, you will know where to start.
Make Sure to Have Many Products
Depending on how new your business is, how long you have been open if you are considering opening a cannabis business, your first order of business is to make sure that you have many products. Even though to a casual observer it might seem like the only product in the cannabis market is marijuana, the truth of the matter is that there is a wide range of products and a demand for all.
For example, there are dry herb vaporizers, edibles, tinctures, beverages, bubblers, dab rigs, bongs, rolling papers, grinders, and many more. As you can see, if you want to have a successful cannabis business, such as Smoke Cartel, you need to be providing these products. This is great for attracting a large audience, since you will be covering many bases because keep in mind, not everyone wants to smoke cannabis, and being able to advertise a wide range of products is far better than only advertising one or two.
Market on Social Media
The next thing that you should focus on is the actual marketing, and since traditional marketing methods aren’t as effective anymore, you should use social media. Social media is now the preferred choice for marketing for businesses around the world. Statistics show that around 71% of businesses in America use Instagram to market.
There are many other platforms to choose from, however, such as TikTok, Twitter, YouTube, Facebook, and more. Before choosing a social media platform you should investigate to find out what the target audience is on each platform, as they vary quite a bit. You also need to understand what content is popular on each platform to get followers.
Blog Guest Post and Local Market
One popular method of increasing a site’s SEO score, as well as marketing, is by guest blog posting. This is a relatively easy method to increase the traffic of your site and improve your SEO score. To do this, all you need to do is find a site that is accepting guest blog posting contributions and get permission to link your website within the blog post.
Not only will you be able to target your audience by selecting the site you are posting to, but you are also able to borrow from the audience of the site in question. This is great if you are an international online store since you will be able to drive traffic from everywhere in the world depending on the site you are posting to.
In addition to this, this will also allow you to focus on the local market if you are posting to sites within your city or country, which is a great way to build a local customer base.
Improve Site SEO
Since the internet became accessible to almost everyone around the world, and companies began realizing that people would prefer to shop online than travel to a physical store, the world saw a dramatic increase in the number of business sites and online stores. A study shows that an estimated 2.14 billion people are now buying goods online, so it is incredibly important that you get your website live as soon as possible.
More than this, if you want to market effectively, you need to start focusing on improving your site’s SEO score. SEO stands for search engine optimization, and your score relates to how well your site ranks on Google in terms of organic traffic and is ranked using four subcategories, such as mobile, content, technical, and user experience.