Your choice of suppliers and service providers is an important one. Whether you’re just starting out or already have an established business, your reputation may be affected by the performance of your service-providers. Where should you focus your attention first? It comes down to your customers’ experience, and these three outsourced services are ones whose performance they’re sure to notice – and give you credit for.
1. Your Courier Company
You’ve heard it before and you’ll hear it again. It’s a fast-paced world out there, and the faster things happen, the happier your clients are. Same-day delivery is a biggie these days. You may not be one of the major players, but that’s what you’re up against if you want to be competitive in your niche. Once the promise is made, your reputation is on the line, even if you outsource the service.
Put yourself in your customer’s shoes. If you ordered an item or are expecting important documents, and the company in question promises that you’ll see same-day results, you will be very disappointed if they don’t meet the commitment.
Now let’s look at the flipside. Everything goes smoothly and all promises are fulfilled. Will you thank the company, or praise their couriers? Yes, you guessed it. The company gets the kudos! Choosing the right courier company means a big boost for your business’s reputation.
2. Your Outsourced IT Team
You may need several specialized suppliers in this area, but the bottom line is that your IT systems should work smoothly. Whether it’s a matter of checking stock availability, sending invoices, or sending and receiving email, nobody wants to hear that information technology failures are to blame for poor service.
Once again, there’s a flipside. The right team of specialists will ensure that everything runs smoothly. If there are changes to the system, they’ll test it thoroughly and make sure that all outcomes are satisfactory, both from your perspective, and that of your clients. Give your customers what they want, and customer satisfaction is the logical outcome.
How will you know if you’re making choices that will be good for your business’s reputation? Your IT specialists will have a portfolio of satisfied clients and they’ll be interested in what you do and how you want it done. Generic solutions are cheap. Check them out carefully, but remember that they may not be a good fit for your business.
3. Social Media Marketers
If you’re hoping to raise your business’s profile, the best place to begin is where your potential customers are: on social media. In-house social media marketing requires a lot of time, and smaller businesses that attempt it when they don’t have enough time available do so at their peril.
When the social media community has questions or complaints they want fast answers. An in-house staffer who already has other responsibilities may not be quick enough off the mark. In addition, most smaller businesses who try this route find that they aren’t posting frequently enough, and don’t have time to check their analytics.
A social media marketing expert, on the other hand, knows how to keep your company ahead of the curve. The resulting benefits accruing to your business include a big boost to its reputation.
Do What You Do Best
Unless your business is a courier company, an IT business, or a social media marketing agency, all three of these fall outside the area you’d define as your core business. Simply put, you might not be very good at them because they aren’t your primary focus. By outsourcing to individuals or companies who specialize in these areas, you can get on with doing what you do best while knowing that their expertise builds your business’s reputation.