Nowadays, 97% of consumers search for local businesses online, and 78% of those searches result in offline purchases.
If you are running a local business, you need to ensure that your local PPC management strategy is effective. You can easily benefit from the growing number of online searchers and turn them into paying customers with the right approach.
But what exactly does it take to optimize your local PPC management strategy for maximum ROI?
Here are four tips to get you started
1) Conduct Keyword Research
Before you create your ad campaigns, you need to conduct keyword research. This will help you determine which keywords and phrases your target audience regularly uses to search for businesses like yours.
You can use online tools like Google’s Keyword Planner and Moz’s Keyword Explorer. Once you understand the keywords your target audience is using, you can move on to creating your ad campaigns.
2) Create Separate Ad Campaigns for Each Location
If you have multiple locations, you need to create separate ad campaigns for each one. This way, you can ensure that your ads are being shown to the right people in the correct location.
In addition, include your address and phone number in your ad copy. This will help enhance your click-through rate and increase your chances of conversion.
3) Use Negative Keywords
Negative keywords are just as important as positive keywords. By adding negative keywords to your campaigns, you can ensure that your ads are only being shown to people interested in what you have to offer.
You can use Google’s Keyword Planner and Moz’s Keyword Explorer to find suitable negative keywords. Simply enter in a few positive keywords and see which related terms have a low search volume. These are the terms you need to add as negative keywords to your ad campaigns.
4) Monitor Your Campaigns Closely
Finally, you need to monitor your ad campaigns closely. This way, you can quickly identify any issues and make the necessary changes to improve your results.
It would be best to monitor your click-through rate, conversion rate, and cost per conversion. If you see any red flags, it is time to make some changes to your campaign. You can optimize your local PPC strategy for maximum ROI by following these tips.
Why hiring PPC Services is essential for your business?
As a business owner, you must increase ROI and grow your business. And one of the best ways to do this is by investing in PPC services.
Pay-per-click (PPC) is a type of online advertising that permits you to bid on keywords and phrases to have your ad appear in the search results. And each time your ad gets clicked, you will pay a certain amount of money.
While this may seem like a risky investment, it can be quite profitable if done correctly.
So, if you wish for a way to grow your business and increase ROI, then investing in PPC services is a no-brainer.
What are the benefits of PPC?
Here are the reasons why you should hire a PPC agency in the UK.
- PPC is an Effective Way to Generate Leads – If you are looking for a way to generate leads, PPC is a great option. Studies have shown that PPC is one of the most effective lead generation strategies. You only have to pay when your ad gets clicked by someone. So, you are not wasting your money on ads that no one will ever see.
- PPC is a Cost-Effective Marketing Strategy – PPC is also a cost-effective marketing strategy. Unlike other marketing strategies, with PPC, you only have to pay when someone clicks on your ad. This means that you can avoid wasting your money on ads that no one will ever see. And, if done correctly, PPC can be very affordable.
Local PPC management is a complex and ever-changing field. However, by following the tips outlined and hiring a professional for help, you can develop a local PPC strategy to deliver maximum ROI for your business.