If you work in the real estate industry, you will already know how fiercely competitive it can be to stand out from the crowd and attract the right audience. Showcasing homes in their best light takes hard work, time, and patience. Whether you’re about to launch your real estate company, or you’re an experienced realtor on the lookout for new clients, here are some of the best marketing tactics you can employ in 2021.
Create a Website
Like with any kind of company, real estate agents must have a professional website in place that clients can use to find out more about your brand and what you have to offer. Your website must be easy to navigate and include vital components like contact information, listings, and a short description of your brand. First impressions count, which is why you should take your time to develop a website that is functional and appealing to the eye.
Set Up a Blog
In addition to creating a professional website for your real estate brand, you can go one step further and launch your own blog. All successful realtors understand the importance of SEO (search engine optimization) which helps make sure your posts show up first over other competitors. Blogging and writing articles in your field will help you find the clients you’re looking for. To get a better idea of how your website and blog are performing, you can use Google Analytics that monitors traffic.
Create an Email Marketing Campaign
Once you have your website and blog set up, make sure you send monthly newsletters to your audience that will keep them updated when a new property listing is available. For clients to take notice of your email and head onto your page, you must include photos of the properties you are listing. You can go one step further and feature a video walkthrough of the home or enlist the help of celebrity home stager IIaria Barion who is an expert in virtual staging.
Use Social Media
Social media is a powerful marketing tool that all realtors must use in 2021. As more and more people move onto the internet to look for properties, it’s your job to keep up with the times and create social media profiles that showcase your brand. Setting up pages on Facebook, Instagram and Twitter is the best place to start, as these platforms reach billions of users from across the world. If you don’t have the time to man your social media, you must have a specialist team in place to oversee proceedings.
Partner with Local Businesses
If you operate your real estate business in a town or major city, the chances are there will be many other companies you can partner with who can help entice home buyers into using your services. Whether it’s a home décor showroom, a clothing brand, or a photographer, making local connections and using their services can help you enormously when it comes to setting up a marketing plan.
Combining your insider knowledge in real estate with the guide above can help you create a successful marketing campaign that lures home buyers in. Whether you are trying to attract new clients or market real estate listings, all the tips above can help.