Press releases can be an effective way to gain media coverage for your business. Many people will spend hours looking up information, tracking down sources from experts and industry leaders, and proofreading their press releases before they distribute it to the media.
However, sending that email can often be intimidating! We created a list of the best ways to send a press release while finding the right audience for the company’s message.
Step 1: Write the Press Release
Crafting a compelling press release can be difficult! It’s important to come up with an attention-grabbing headline to ensure people will read it, particularly the journalist you want to send it to! Crafting a great headline will also explain the context to engage more readers. Include quotes in your press release to give reporters something they can include in their stories about the press release. Don’t forget to keep it short! Journalists are busy and don’t want to read a novel! Just use the most important information. It’s also vital to include your contact information so the reporters can follow up if they need to!
Step 2: Research
If you want your press release to get picked up, it is vital to research. Picking the right journalist is one of the best ways to find your press release a place in the media world. You’ll want to ensure that the journalist’s writing style will fit with your story.
Step 3: Make a Connection
Personalization will go a long way with reporters. Journalists want to know that you haven’t sent a blanket press release to hundreds of reporters, hoping that it will be picked up. They want to know that you’ve targeted them specifically and are considerate of their interests and work. By reading their recent work, you will be able to establish a personal relationship with the reporter. When you personalize your pitch, you’re more likely to get a quick response.
Step 4: Send It Off
Once you’ve done the right amount of research to find the best journalists for your press release, it’s time to send it off! It’s important to know your audience for your initial outreach. Make sure the journalist is interested in the kind of story you’re telling. When you share the final press release, it’s vital to personalize it as much as possible. You might end up spending more time writing each email, but you’ll also be more likely to get a response.
Step 5: Follow Up
After an appropriate amount of time, follow up with the journalist. Give them a few days to respond and then check-in. Don’t just assume that they aren’t interested if they don’t respond.
Step 6: Build the Relationship
Once your press release has been accepted, you can continue to build your relationship with that journalist. They will be more likely to accept future press releases if you keep in touch and stay friendly!
If you don’t have time to do the press release yourself, use one a fast press release distribution services.