Email marketing is often cited as being the most profitable form of internet advertising, allowing you to boast a massive ROI. What’s also great about email marketing is that these huge ROIs aren’t just reserved for the biggest players. Even small guys on modest budgets can easily benefit from email marketing tips.
So if you’ve been utilizing email marketing, or you’re looking to start? These simple tips will help you when it comes to simplifying the process and seeing better results.
Boost Your Results With These Simple Email Marketing Tips
Before getting started, please don’t dismiss the following tips because of their simplicity. As the famous quote states “It’s not what you don’t know that gets you into trouble, it’s what you know for sure that just ain’t so.”
So some of these tips are obvious, but they need to be implemented. Let’s talk about those tips now.
It Starts With The Email Sign-Up Form
If your opt-in forms are clear, easy to read, and presented professionally, you will significantly increase your ability to convert visitors into subscribers on your email list. If you do not give them a good incentive to sign up for your newsletter, then don’t expect to convert at a high rate.
While this isn’t directly about sending emails, it’s the first step of the process and it will allow you to send many more emails in the future.
To help with increasing your conversions, be sure to add some type of lead magnet in order to help increase your conversions. You can also use software for this process. Marketing platforms like Kartra and GetResponse are two great examples of software that help with creating pages and sending emails.
Have A Proper Email Marketing Strategy
Second, analyze your email marketing strategy. What works? What doesn’t work? Is there a better way to create an email marketing strategy? These are valuable questions that need answers and that you must investigate before you launch your next campaign.
In order to get more intel about this, feel free to subscribe to competitors’ email marketing lists and see what they are doing. How often are they sending emails? What offers are they promoting? Are they adding any bonuses? This is all great information that you can use yourself for creating your email campaign.
Explore Different Subject Lines
Third, implement a variety of email marketing subject lines so that you appeal to a wide variety of subscribers. It is important to remember that not all of your subscribers share the same interests and this can be a great source of customer separation.
For instance, you may have a list building campaign that incorporates your keywords into your subject lines, but this might not be as effective as using a different subject line that doesn’t contain your keywords. So, explore different subject lines and experiment with different word combinations in order to find what works for you.
Don’t Waste Too Much Time With Email Templates
Many marketers get caught up in the excitement of starting their campaigns, and they make mistakes when it comes to choosing template designs. They usually cut corners when it comes to choosing the right layout and font, even going so far as to change the color scheme.
This is something that can cost you dearly if you are sending out thousands of emails in a short period of time. So, choose carefully and make sure you understand how each element of your template works. And if you want to save the most amount of time, just go with a plain and basic template and start sending your emails.
Focus On Your Email Marketing Efforts
Next, stay focused on your goals and stay connected with your customers. One of the best email marketing tips out there is to think about your audience and what they want. If you want to promote your website or engage in an opt-in email campaign, then you need to focus your attention on that.
If you are running a viral content marketing strategy, then you need to make sure that you focus on content and not on chasing down shiny objects. By being mindful of who you are trying to reach and staying focused on your goal, you will notice a huge difference in the number of emails you send out as well as the results that you receive.
One Goal Per Email
Finally, avoid going overboard with your email marketing campaign. There is no need to mention everything in your campaign and tell your reader everything that they need to know. This is a great way for readers to get bored with your emails.
Instead, focus on one simple goal per each email that you send. It could be clicking on a link, preselling a product, or even replying to the email. The more actions you add to your emails, the more difficult it becomes for your audience to make a decision.
It’s easy to see that email marketing comes with quite a few big benefits. One of the biggest benefits is that it allows you to create a relationship with your customers. Email marketing allows you to build relationships with people who are just like you or are trying to follow in the footsteps of your success.
So next time you go to start your next email marketing campaign, be sure to keep these tips in mind. They sure are simple, but once again, that doesn’t mean that they should be dismissed.