You can engage your customer base and improve organic website traffic numbers with the right social media strategies. For example, you can utilize social media share buttons on your website and blog posts. That way, your customers can share your articles, videos, and other content with their friends and family, bringing more traffic to your site.
You will also need to post on social media a couple of times daily and use intriguing calls to action. Keywords and hashtags can also make an enormous impact on your organic traffic. Want to learn more? Read the detailed strategies for boosting organic website traffic from social media below.
Post Quality Content Regularly
You will need to create and post quality social media content two or three times per day. You don’t need to spam your followers with too much content. Quality is more important than quantity. Produce educational and interactive social media posts, and mix in some promotional posts to sell your products or services.
Add Eye-Catching Calls to Action
You will need to develop impactful and eye-catching calls to action to intrigue your customers and get them to click on your website link. A few examples of great calls to action include:
- Asking your followers to sign up for your email newsletter subscription
- Suggesting followers download a brochure or a white paper
- Adding a link to your products for customers to make a purchase
Use Social Media Share Buttons on Your Website or Blog
Adding social media share buttons on your blog and website is a great way to boost your visibility on social media and increase organic traffic. These social media buttons allow customers to like your posts and follow your channels with ease.
Make sure to add your social media channels to email marketing messages, business cards, brochures, and email signatures as well.
Post the Right Balance of Promotional and Educational Content
It’s essential to balance the number of promotional content versus educational and informative content. Too much promotional content and your followers may start to view you as a spammer. Adding value with free, high-quality educational or entertaining content is the best way to keep your visitors coming back to your social media pages — and earning more click-throughs to your website.
For example, you can share educational blog posts and how-to guides to help your audience see you as an authoritative brand or an expert on the topic. Marketers recommend using an 80/20 balance where 80 percent of the content is informative and value-added while 20 percent is promotional.
Share Short Portions of Videos and Blog Posts to Entice Your Audience
You should share snippets of blog posts and videos on your social media channels. Don’t forget to add the links to the entire piece of content. That will entice your followers to click on the links to see the whole blog post or video. Therefore, you’ll increase your organic website traffic numbers.
Use Keywords and Hashtags to Optimize Content on Your Social Media Channels
You can improve the visibility and optimization of your social media accounts in similar ways as you can optimize your SEO-based website content. Add keyword-rich information, hashtags, and recognizable branding elements to your social media channels. It’s also a good idea to completely fill out your brand’s profile on each social media account, with keyword-rich descriptions of your business and your products or services.
As with promotional content, too much can be detrimental. Do use keywords and hashtags to your advantage, but don’t overdo it.
Target Certain Members of Your Audience via Social Media
You can target specific people on Facebook and other social media channels. Marketers can target a particular portion of the population through Facebook, such as:
- Education level
- Relationship status
On Twitter, you can use similar options as well. Try using hashtags to target your audience members closely.
Post Your Content During Peak Times
You’ll want to add your calls to action, videos, images, and more during the peak days and times when your target audience is most active on each social media platform. That way, there’s a better chance that more members of your target audience will see it.
That doesn’t mean you (or your social media manager) have to chain yourself to your laptop to post on specific days and times. Instead, use a social media scheduling tool to plan and schedule your posts in advance. Some social media sites offer a way to schedule posts through the platform itself, as well.
Switch Up Your Content and Add Videos
Research shows that the engagement rate for videos on Facebook is about six percent, while photos have a 4.4 percent engagement rate and posts with links have a 2.7 percent engagement rate. Along with adding videos, you should switch up content with photographs, general status updates, links, and calls to action.
Engage and Communicate With Your Followers
You should interact with your followers. Ask questions on your social channels and respond to comments below each update. Respond to both positive and negative feedback. Positive interactions with followers help to foster customer loyalty, and consumers appreciate responsive brands that try to make things right when a customer is unhappy.
Hashtags, social media share buttons, videos, and calls to action can improve organic traffic from your social media channels. Before you know it, you’ll have much higher website traffic numbers and more customers coming back to buy your products.