The Apple Doesn’t Fall Far from the Tree: Jony Ive’s Future


It’s no secret that Apple products are stylish.  Apple’s minimalistic approach to their phones and laptops play a key role into their mainstream success.  I’d go so far as to say that their style is what keeps Apple on top as an opponent towards other phone manufacturers, barring the sleek design of iOS.

But behind every design is the mind that thought of the design, and Apple’s was Jony Ive.  Jony Ive is the legend that attributed to the design of Apple’s products, both physically and digitally.  Yea, he helped design iOS and MacOS!  Thanks to him, enabling my VPN on my MacBook never felt so good. Also, he’s the guy who designed Apple’s packaging.  To me, unboxing Apple products is the equivalent of a Class A drug, so I appreciate the work the man has done.

However, all good things must come to an end.  This rings true for Apple, as Jony Ive has decided to leave after 23 years of non-stop dedication.

While I’m sure Apple will be fine and continue to use the standard that Jony Ive set, what about Jony Ive?  Where does the design legend see himself in the next 10 years?

1.  Doing What He Does Best

Designing.  This is the future, perhaps the only future, Jony Ive sees himself in.

According to Jony Ive, he decided to depart Apple so he can upstart his own design firm with likewise designer Marc Newson.  The company, LoveFrom, will work closely with Apple, according to Jony Ive.

Jony Ive seems to have left Apple on a good note, even though some websites have been attempting to drag Apple and Ive through the mud with so-called “drama”.  However, there is one question that remains in the back of people’s heads:  What will become of Apple?

Is Apple truly Apple without superior aesthetics?  The recognizability that a MacBook brings to the table?

2.  Ive Got a Plan

I’m not saying that Apple will go from Goliath to David without Jony Ive, but your design head leaving is a pretty big deal.  However, Jony Ive himself believes that Apple is in more-than-capable hands.

“Today it (the design team) is stronger, more vibrant and more talented than at any point in Apple’s history. The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators…”

With this statement, the mentor has passed the torch down to his students.  And if Jony Ive trusts his students, then I do as well.  Even if you don’t, Jony Ive isn’t completely departing from Apple, per CEO Tim Cook’s words:

“Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built,”

You can’t escape Apple that easily!  It can’t only be me that finds Cook’s and Ive’s friendship heartwarming, right?  Never thought I’d say it, but I need to find myself a Tim Cook.

Apart from Ive’s LoveFrom company, his future is somewhat uncertain.  What products can we expect to be designed from Jony Ive?  Will the next Microsoft Surface Pro be a Jony Ive exclusive?  Will Gucci get him to design a smartphone that costs $10,000 but is really cool?

Personally, I hope that Jony Ive can design some computer cases.  I’ve always been one for the minimalist style, and having my computer reflect that would be the Christmas gift to end all Christmas gifts.  Please Ive.

We can only hope for all of that and more.  Whatever Ive ends up doing though, I’m sure it will be just as impressive as his work with Apple.  Maybe LoveFrom will become the next big design company, apart from the questionable name choice.


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