Things to Do Before Your First Tradeshow


Are you going to be attending your first tradeshow? They are a perfect place for you to promote your brand, as well as offer sales of your latest products. A lot of the public will attend tradeshows and they are more open to finding out about new businesses on the market and they are ultimately there to make purchases.

But, if you have never been to a tradeshow before, it is natural not to know what to expect or how to prepare. Here are some good things you can do before attending your first tradeshow.

Book Your Space Early

For all tradeshows, you will have to book and secure your place. This is going to allow you to trade on the day. But, the best thing you can do to save money is to secure your spot in advance. Often, there are early discounts, which means you will be able to get your place for a cheaper price. This is going to allow you to have a bigger budget for something else. Plus, you will have more time to prepare for the tradeshow.

Prepare Brochures

Something to remember at a tradeshow is that not everybody you speak to or that comes up to your stand is going to purchase something. Instead, this is the place you are going to do your groundwork. You should do what you can to get those people interested and enthusiastic about your brand. Then, you can make sure that they have an opportunity to follow up when they get home. You can do this by having brochures printed for your brand. This is going to allow people that have come up to your stand another opportunity to look at what you have to offer. You can offer these brochures for free and hand them out so everyone takes one home. A great way for people to make a purchase is to include a discount code on the brochure that can be redeemed online.

Know Your Audience

When it comes to the tradeshow, make sure that you know the audience and the likely members of the public that are going to attend. This is going to ensure that you make sales and entice people that are going to like your brand. For instance, say that you offer a variety of products, ranging from children’s toys to electronics and you are attending a technology tradeshow. You want to ensure that you bring the best gadgets and electronics you have. After all, this audience is not going to be interested in children’s toys. Therefore, take some time to understand your audience before going to a tradeshow.

Advertise for the Tradeshow

You want to let people know that you are going to be attending this tradeshow. So, make sure that weeks before you go, you spread the word. Advertise online that you will be at the tradeshow and you can even offer discounts and promotions you are going to be running. Everyone loves a deal and are going to be encouraged to attend. You can advertise on your own website, as well as on several social media platforms.

Be Prepared to Sell

At a tradeshow, you cannot sit back and expect people to buy your products. You have to be out on the floor, talking to people and encouraging them to come over to your stall. You are going to have to bring your best team with you that are motivated and charming. Tradeshows are fantastic places to make a lot of sales since people are there with a purchase. So, you are going to have to be outgoing and ready to sell your products. One of the great things about tradeshows is that you can barter and negotiate with people. This is something you can discuss as a team beforehand so that there is some consistency in pricing. This allows you to make a sale and it means the customer is happy too.

To Summarise

Going to your first tradeshow is very exciting and it can feel like the first major event with your brand. But, you have to be prepared in order to make it a success. One of the best things you can do is book your space early. You will also need to create brochures and have them printed so that customers can follow up with you later. Do your research and get to know the audience, as well as advertise for the tradeshow well in advance of the day. Then, be prepared to chat and sell.


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