If you are a coffee shop owner, or you want to develop such a business someday, you should be familiar with the ways to make such a place more friendly to the environment. As a result, you will help to make the world a better place, and also, you will be able to attract more of those customers who strongly appreciate eco-friendly solutions being applied. It is definitely one of the best marketing ideas!
Choose recyclable cups and sleeves
Takeaway coffee is extremely popular nowadays because it can be consumed, for example, on your way to work. However, you should know that many of the regular white paper cups have a polyethylene coating, so they are not entirely recyclable. Therefore, instead of using them, you should turn to those cups and sleeves that are produced with eco-friendly materials only.
Invest in local products
It is undoubtedly a great idea to shop locally because, in this way, not only can you support the regional economy, but you are also helping the environment. Namely, when you get products from the local suppliers, you are contributing to the reduction of carbon emissions, making the air that we are all breathing a little cleaner.
Offer tap water
It is widely known that coffee can have dehydrating effects on your body, so after finishing it, many people want to have a glass of water as well. If you put a glass of tap water on their table, you will discourage them from buying this liquid packed in plastic bottles. Apart from the fact that it reduces plastic consumption, it is just a nice gesture that can help you to build up a positive image of your coffee shop!
Apart from those tips, you can also familiarize yourself with additional interesting information on becoming more eco-friendly here: