The eCommerce market has been successfully growing for years now. And with the worldwide pandemic on our hands, even more online businesses were created.
Some of the new online businesses were transferred from physical stores, and some were created after an individual has lost their job. Either way, the competition in the online market is growing, and online stores need to find their way to surviving and increasing their profits.
Thus today, we want to share some great tips that will help you boost your online store profits. Tips will include optimizing your website, customer service, and Google Ads performance.
1) Perform Google Ads Audit
It is important that before you start making any changes to your website or Google Ads campaigns, you perform a Сlever google ads audit by using an online tool.
This way, you will determine which campaigns are performing well and do not need improving. You will also find out which ones have low scores and what needs to be done to improve them.
2) Be Clear With Your Ad Copy
Writing a good and intriguing ad copy is essential, but it has no worth if the content that it leads to displays something completely different.
For example, if you are trying to advertise a mega sale of slippers, you will lose potential customers if they click the ad and they see no sale or end up on the main page of your website and have to look for the sale themselves.
3) Display Reviews on Your Website
Nowadays, having customer reviews is very important because as people tend to buy more and more products and services online, they will be looking for some proof that what you are providing is good quality, legitimate, and worth buying.
Therefore, displaying customer reviews on your website will help build customer trust. Just make sure that actual people, not your employees, write the reviews.
4) Experiment With Ad Extensions
As Google Ads are inseparable from a successful online store, so are the Ad Extensions on Google Ads. If you want to run a profitable Google Ads campaign, use as many Ad Extensions as you can.
For example, if you run a local business, Call Extensions, and Location Extensions can bring many new customers. By using the Call Extensions, people will be able to call you with only one click, and with the Location Extensions, they will be navigated right to your store via Google Ads.
5) Shorten the Checkout Process
Make sure that the checkout process is as easy and as simple as it can be. Avoid unnecessary forms and fields in checkout forms that only waste time and patience.
A too-long checkout process is one of the main reasons for a high cart abandonment rate; thus, it is important to optimize it. Otherwise, a potential customer might lose patience and decide to buy from your competitor.
6) Act With a Sense of Urgency
If you are running a sales campaign on your website and want to increase its profits, it is a good idea to create a sense of urgency. If there is no sense of urgency, a website visitor may see the discounted price and take some time to think and forget about it.
However, when there is a limited time offer, people will be more likely to convert. This method can be applied both on your website by using banners and pop-ups and on Google Ads in the ad copy.
7) Work on Customer Service
Not being able to find answers to important questions that influence the completion of purchase will be harmful to your online business. Therefore, no matter how big or small of a business you run, you need to work on your customer service.
The ideal option is to have someone your website visitors can call or chat with, but there are other options if you can not afford that. First of all, try to have all the necessary information written down and easily located on your website.
Depending on your products or services, you could even make a video explaining the details or processes that people might have questions about.
8) Have Multiple Payment Options
Having more payment options than your competitors in the online market can help you boost your online store sales in the long-term. Surely, it is not likely that someone would go through all of the same niche websites to check if they have an ApplePay option, for example.
However, offering the most suitable and convenient payment to your customers may encourage them to come back and remember you. It may also add innovativeness to your brand image, which makes your brand look smarter and more modern.
