Top 5 Tips To Create a PPC Plan For New Clients


A PPC plan consists of all the tactics your company will use in its online advertising campaign to maximize your profits and return on investment. A PPC agency can help you design a successful PPC strategy leading to an increase in the traffic and conversions on your website. The most popular types of PPC ad campaigns are Facebook Ads, Google Ads, or Bing Ads.

PPC ad campaigns are much better than the traditional advertisement methods as it generates more leads and brings better brand visibility. It also gives you the authority to control the web pages you want your target audience to come across based on different factors. Traffic generated through the PPC campaigns converts into potential customers 50% more than the organic traffic. But, to make your PPC campaign get the desired results, you need to have a strong strategy. There are a lot of factors you need to consider before beginning with it. Here are a few steps that can help you create an effective PPC plan for new clients.

Define Your Goals

It is the first and one of the most crucial steps of a PPC plan. Before you start designing a plan for your PPC campaign, list all its goals and objectives. Clearly stating the goals will help you in creating an effective and successful PPC strategy. Get in touch with a PPC agency that will guide you on what basis you should sketch your plan.

With clearly defined goals, you will be putting your efforts in an organized manner as your focus will be more on the priority areas that will lead to higher returns. For example, if you want to increase your brand awareness, social media ads would work the best for you. If you are looking for lead generation, you need to invest in Facebook ads and target relevant audiences based on their characteristics and what they like.

Optimize the Keyword Strategy

While creating an effective strategy, you need to research and start to make a list of all the highly relevant keywords that need to be targeted. PPC plans include ads. To make an ad popular and reach a large audience, you need to define those keywords that can be associated with those ads. Working according to an organized approach can make keyword optimization easy for you.

Keep the keywords ready for the ad campaign at the beginning of the planning stage itself. Do not forget to collect the low cost and high performing long-tail keywords relevant for your ads. Also, keep reviewing the under-performing or non-performing keywords and remove them from the keywords’ list if required. It will increase your search score and further boost your PPC strategy. Rightly stuffed keywords lead to better visibility in the Google Ad rankings. If you think it is too confusing to choose the right keywords at the right time for the right web page, consult a PPC agency for assistance.

Over-stuffing of the keyword can also affect your campaign results. Try not to over-stuff the ad with keywords and keep the keyword list to a maximum of fifteen. Also, make sure to write relevant meta descriptions and ad copies. That will better the performance of your ads as the audience will find the ads helpful.

Plan your Ad Content

After you complete the list of high-performing low-cost keywords, it is time to create appealing content for your ad campaign. To create an interesting ad copy, think critically like your target audience if you want your PPC plan to bring you better results.

Try creating points that people can relate to. An ad copy that resonates with the audience and addresses the pain points. It will encourage them to click on your website link and visit it that will further lead to the success of your website. Try to capture the attention of the audience by keeping the ad copy within the character limit. It is better to use active voice in your ad copy and put at least one keyword in it. Adding a Call-to-Action will make the ad copy even more attractive will encourage your audience to visit your website and go through it.

Engaging Landing Pages

The written content in your ad matters a lot. But where your audience lands and what it views on your website is also a significant thing to consider. You need to create an engaging, interesting, and compelling copy for your landing page.

Optimize the content according to the relevant keywords so that Google can understand its association with your ad and give you a higher ranking on the search results. You can follow these practices to create engaging landing pages: –

  • Avoid adding random distractions or design elements that might confuse your audience on the landing page. Your landing page should be attractive and organized at the same time.
  • Try adding a conversion point like a phone number or a form on your PPC landing page. It will be helpful for you and your potential customers to get in touch with each other.
  • Adding some visuals to your landing page is always a good idea. Visuals attract a large number of target audiences that will make them read more of your website content and motivate them to take an action.

Review and Repeat

Review your Google ads data after you form the entire PPC plan and start to implement it. After launching the PPC strategy, you must collect some real-time data to know how it is performing. The keywords we use for our website to take it to a higher ranking in the search results keep changing from time to time, and so does the quality score. Therefore, you need to be ready to take the right actions whenever a shift takes place. Do not forget to keep an on the conversion rates too.

Attracting a large audience will not be of any use if it is not the target audience. That is because you will be getting leads but fewer conversions. Set weekly or monthly reminders to review, analyse and optimize your PPC strategy.


PPC is a crucial aspect to consider if you want a good ranking for your brand’s website. A PPC plan is an investment that brings a lot of benefits if implemented the right way. Get in touch with a PPC agency for assistance in creating a PPC plan or strategy.


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