Content marketing is big business in the marketing world, and it covers a huge variety of assets and skills.
Creating Your Content
The reason content marketing is so popular is that it’s so well suited for social media. It’s not rocket science, it’s just content that is published across multiple platforms and has the ability to get shared and go viral.
That said, content marketing can be difficult and it might seem like an impossible task if you’re starting from scratch. That’s why tools are so important.
A Note On Professionals
There is a consideration that if you can get a tool to do the work it will be better, but if you can get a professional to do work for you, your business will benefit.
From professional content creators to professional agencies like SalesHive who manage lead generation for businesses, getting in a professional to help you out is always a good idea.
The best time to get a professional to do work for you is before you start creating your content. This will save you a lot of time and help you create better content that will be shared more and go viral faster.
What Tools Should You Use To Market Your Business?
Now that we know what’s important, let’s take a look at some tools that will make your content marketing efforts easier.
Here are some of the best content marketing tool types that will help you streamline your process and deliver better results faster.
Social Media Scheduling Assistants
Social media scheduling tools are a big part of making content marketing work for you. Some of these tools include:
Buffer – This allows you to share content on Twitter, Facebook, and LinkedIn with a single click. You can plan ahead as well as schedule posts for later or do it as you go.
HootSuite – A management tool for social media accounts that has been around since 2008. Allows you to manage up to 10 social profiles from one place and schedules posts across those profiles from one place as well.
Keyword Tools
Keyword tools are an important part of content marketing because they help you create better, more targeted content.
Getting the right keywords and targeting them correctly can really help you get more of the right kinds of traffic to your site. When creating content for a new niche, you can use a keyword tool to help you look for keywords that have some history and low competition.
From there, you can research what else is out there and target them in a way that makes some sense.
SEO Audits
Getting an SEO audit done on your website is vital if you are looking to create a new set of content.
SEO audits can help you make sure your website is set up for success. They also highlight the rules you will need to follow for good SEO in your field.
When running an audit, make sure to also look at how well you are using social media to get traffic and if there are any updates or changes that need to be made to your website.
