It’s no doubt that video has already become the most used tool for creating content and it’s undoubtedly the easiest channel that leads to people and communicates a message. People spend an average of 84 minutes daily watching videos.
Why is this so? Simply put, videos are more engaging and more entertaining than any other form of content. They also make people understand and remember the content through visuals, music, etc. Ask any person and they will likely choose to watch a short video on a given topic than read an extensive article about it.
Marketing companies are taking advantage of this and using it to their benefit. Using videos in digital marketing has developed rapidly in the last couple of years and has stirred video creation in a better direction. Videos are becoming more concise, more target driven, and shorter.
One of the reasons why people can easily dive into videos anywhere, anytime is transcription. Thanks to transcribed videos people can watch a video on the bus, at work, or in a library without bothering anyone. Transcription is definitely a major asset that has added to the even bigger consumption of video content. Transcription software is making all of this easily applicable.
Here are some of the best transcription software for 2023 and the reasons why using them can be very useful.
Top 4 transcription software for 2023
There are plenty of resources out there that can help you create or improve your videos automatically. But because the choice is so big you have to be extra cautious and tread carefully. No worries, we’ve done some research for you and put up a list of the best transcription tools.
1. Happy Scribe
Happy Scribe is a great tool for converting audio to text and adding captions to videos. These two options make it a perfect choice regardless of the format of your content. And as we mentioned before, converting mp3 to text has a great input in improving video content.
Happy Scribe offers two ways of handling their transcription services
So you have a choice. You can choose between the whole process being handled automatically, with up to 85% of accuracy, or it can be done manually with up to 99% accuracy. The first version is a lot faster of course and cheaper. However, even if you go for the human-made option they guarantee a 24-hour turnaround, which is also pretty good. The automated version has a free trial period so you can test it and decide for yourself if it’s the right pick for you. They even offer human translation of subtitles in several languages.
The best aspect of using Happy Scribe is the free tools it offers such as
- subtitle tools
- transcription software
- audio joiner
In terms of transcription, their Free Transcription Software works perfectly online offering you the opportunity to conduct the transcription yourself. So if you don’t have a big budget set aside and you don’t mind spending a bit more time and effort doing things manually, this free tool will be of great help.
All in all, Happy Scribe covers all aspects of transcription and is a great way of exploring different ways of captioning your videos. The free trial really makes a huge difference since you can experience the software firsthand before deciding to make your investment.
Amberscript offers various services such as
- Audio description
- Speech-to text API
They use a highly developed software that transcribes the audio into text and then allows a human to go through it and correct any mistakes that might have been made. This human can be a professional from their team or you. This allows the ones who like being in control to have their part and polish up anything they might think needs polishing.
They offer Business Solutions for more serious and corporate projects.
Their transcription can be both automated or human-made, depending on your choice. Both offer free trials. Pricing varies on different models and subscriptions.
Amberscript offers a user-friendly layout and features. The text is highlighted and connected to the transcribed text in the video for easier editing and managing. This makes it easy for the user to navigate through the software and make the best of it.
One of its biggest assets is that it offers 39 different languages to work with, making it more accessible to everyone.
Trint is an AI-driven speech-to-text platform that allows you to insert closed captions in your mp4 video format easily. It’s compatible with a wide range of platforms and can be very easy to upload your content anywhere once it’s been transcribed.
It provides up to 99% accuracy and it also allows edits when the automated version is done. So you’re able to bring the text to perfection, paying attention to names, vocabulary, and time codes.
Paying methods and prices depend on the purpose and period you’re using it for. However, the best thing is that they offer a free 7-day trial period so you can have first-hand experience before making a long-term decision.
They also offer enterprise options and the possibility to use Trint throughout your whole organization. This needs to be discussed and elaborated on before you get an offer.
Otter.ai has found the perfect solution for the new way in which we all function. The rising work-from-home format and the endless number of online meetings, lectures, and webinars taking place on a daily basis have shown us that this way of doing things is here to stay even if the pandemic is gone.
So Otter.ai offers live transcription of your meetings with key takeaways. This sounds like a pretty good idea that will take away a lot of tasks such as taking minutes, drawing conclusions, taking attendance, etc. They have taken this to another level and customized it for
The basic version is free of charge which makes it great for you to create your first impression of this platform. The Basic version offers a lot of free features such as:
- recognition of different accents and easy transcription
- speaker identification
- keywords and word clouds
- automated summary
- live transcription
- live notes and captioning for Google Meet.
Then they offer different pricing for the Pro, Business, and Enterprise versions. However, you should be aware that it requires an extension so that it can be used in your browser. There is also a downloadable version for your Android or iOS.
Benefits of using professional transcription software
Here are some very simple yet applicable reasons why you should use transcription software when creating your video content or podcasts.
- Repurpose content easily
Once your podcast or video is transcribed and you have the written version you can easily use it as another form of content. You can create an article out of it or copy-paste sections to create a PowerPoint presentation.
- Boost your marketing strategy
When used as a marketing tool, videos can be a powerful booster to your strategy. Adding captions to your marketing videos improves their quality and enhances their purpose, regardless of the type and size of the business.
- Improves inclusivity and accessibility
Transcribed videos are more inclusive and the media content is accessible to a larger group of people. This means that people with hearing impairment or deaf people will be able to watch and enjoy your videos as well.
- User-friendly videos
A transcript allows viewers to use the video at their own pace and for their own benefit. It also helps them understand the content better and search for any unknown words, keywords, or topics.
- Improves SEO
Adding a transcription definitely makes the video more searchable and creates more traffic, therefore improving the SEO of the content.
Over to you
We hope that the reasons we’ve provided for professional transcription will get you going and inspire you to think about the benefits and improvements you’ll make to your video content.
Knowing that you need transcription software is one thing but finding the right one for your content is another. So we hope that the list we created will serve as a great starting point for your research. Keep your audience in mind, include your vision, and think about the investment you’re about to make before making a final decision.
And last but not least, have fun with it and enjoy while your videos and podcasts grow and become more seen.