Types of Video Content That Performs Best on TikTok


TikTok is the most popular social media app on the planet, and it’s quickly becoming a major advertising platform for brands. TikTok users are also young and highly engaged, which makes it an ideal place for video content that connects with your target demographic. But what kind of videos perform best on TikTok? Here are some great examples you can implement in your business:

Behind-the-Scenes Content

Behind-the-scenes content is a great way to show off your personality and the process of creating something you love. For example, if you’re an artist who creates products, then behind-the-scenes content can show your customers how you work and what goes into creating your product.

It’s also a great way to show people how they can use your product by showing them step-by-step instructions. Behind-the-scenes videos are effective for many types of businesses because they help build trust with your audience. A TikTok agency can help you develop a content plan to ensure that your videos get seen by all the right people.

Hilarious Videos

Humor is a powerful tool. It can be used to get people interested in your content, it can convey your message, and can even help you build your brand. In fact, some of the most successful TikTok ads use humor to their advantage. Humor works well on TikTok because users are there for fun and entertainment. They’re looking for videos that make them laugh or smile—and what better way to do that than with funny videos?

Isolated Footage of Something Interesting

Isolated footage of something interesting. The most successful content on TikTok is often the most creative. People want to watch videos that make them feel like they’re seeing something they never have before, like an insect crawling into a hole or an optical illusion that makes it look like two people are holding hands despite being several feet apart.

Additionally, human interest stories are interesting because they show people around your community. You could interview someone about their experience working for companies in your area, film someone as they share their favorite places to eat in town or capture what it feels like being at a sports game when it’s packed with screaming fans.

How-to Videos

A how-to video can be a great way to show off your skills and expertise. These types of clips are very popular on TikTok, so if you’re looking for a place in the spotlight, they can be an effective way to get there. The key to success with this kind of video is being clear and concise. If you have good lighting and sound it will be more engaging to viewers because they won’t be distracted by poor lighting or hard to hear.

How-to videos are a popular form of content on TikTok. They’re a great way to show off your skills and teach viewers how to do something, whether it’s cooking, crafts, or DIY projects. You can also use these videos as a way to share information that might be useful for others who want to learn more about a specific subject matter.

If you decide to make how-to videos on TikTok, keep in mind that they need a specific topic, an engaging style of delivery, and clear instructions.

Showcasing Your Product or Service

Showcasing your product or service is a great way to market on TikTok. In this category, you should show the product and how it works in detail. Show how it benefits the user, and demonstrate how to use it. For example, if you sell clothing online and want to promote your new line of men’s shirts on TikTok, consider using an ad that shows your latest design and explains why this shirt is so good for springtime wear. Then include a link in the caption that directs users back to your website for more information about purchasing the product directly from you.

Teasers for Your Blog, Website, or Other Social Media Outlets

Want to get more people to your blog? Share a blurb about it on TikTok. Want to increase viewership on your YouTube channel, why not pull a great clip from it and put it on TikTok? Teasers are a great way to get people interested in your content and they can be used to promote a product or service, a blog post, etc.


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