It takes more than just promoting your business to get new customers. Keep reading for 5 key ways to attract new customers to your business.
Though the figures vary from industry to another, only 20% of your customers are going to stick around for any period of time. The rest? Gone for good.
That means you always have to be out there trying to attract new customers. New customers boost your bottom line. Additionally, they give you a certain peace of mind knowing that you won’t be out of business soon – at least not for lack of customers.
Wondering how to promote your business and attract customers? Read on for 5 different ways of doing this.
Get out there and create meaningful connections with potential customers. Down the road, they are more likely to do business with you because of the familiarity.
Attend industry-related events and join local business associations – anything that will get you rubbing shoulders with your target market. While there, engage in conversations, and bring out your brand now and then.
What would be the use of it all the people you link up with don’t know about your product or service?
2) Partnerships Go a Long Way
Being a lone wolf doesn’t benefit you much in the business world. So, team up with other businesses that offer products or services closely related to yours. And give their existing customer base a deal to pull them over.
For instance, if you run a graphics design business, you can talk to a digital marketing agency and offer their clientele a discount for the first few creatives.
How do you win from this, though?
First, the said clients at least now know of your existence. Secondly, the fact that it is more of a referral increases your chances of landing new customers. Referrals are one of the most effective marketing channels.
3) Offer Incentives
Just like in partnerships above, give those deals – discounts, special member pricing, vouchers – name them.
How to attract new customers with this?
For your existing customers, use this to encourage them to bring on their friends and family. For prospects, this pushes them to try out your product or service – and you will have them over if you manage to please them.
Speaking of incentives, be sure to have a look at gift certificates templates from Adobe Spark.
Read Also: Building Customer Loyalty With Software
4) Spruce Up Your Brand
Taking time to change a few aspects of your brand also helps.
This could be on the appearance side that deals with things like the logo and colors. It could also go deeper into things like the effectiveness of your overall digital strategy and the experience of both existing and potential customers.
5) Try Out New Sales Methods to Attract New Customers
There are tons of ways that you can use to promote your business. Should you go after each one of them? Definitely not.
But casting your nets wider could just end up sending a few more customers your way. So, don’t be so rigid with your current methods. Look into a few more and jump in on those you deem appropriate.
Foolproof Your Business
Your current customers will not stay around forever. If anything, most of them are going to leave. And then what? Kill off your business?
Don’t let that happen. Use the above methods to attract new customers.