Are you looking for more powerful ways to promote your business in 2024? There are plenty of options, but you’ll need to learn more to determine the best option for your brand. Many modern businesses use social media marketing to keep their audience engaged. You can do the same but must ensure you stand out.
So, we gathered all of the most powerful ways for you to promote your business during the coming year. Let’s dive right in!
1. Social Media Marketing With a Twist
No matter what, you’ll need to ensure your brand is online in some capacity. Since every other brand is online today, you’ll want to take additional steps when running your accounts to elevate it above the competition.
Start by learning as much as possible about your audience. You’ll need to understand them to reach them and stand out. Then, create a brand voice unique to your company, and don’t stray from it too often.
You’ll want to be on all social media platforms, including Facebook and Instagram. Then, you’ll want to branch out to some more obscure ones. For example, using Discord can be an outstanding way to reach and engage your audience, depending on the demographic you’re invested in.
Using video content on top of your written content is also a good idea. You can use it to tell a story and showcase your products.
Overall, you’ll need to spend much of your time on social media. While it’s a strategy that many brands use, it’s compelling.
2. Utilize Virtual and Augmented Reality
Next, you should jump into virtual reality (VR) and augmented reality (AR). More and more people are using VR products at home, allowing you to use them to create a unique experience for your audience.
You can use it to showcase your products so potential customers can see them before buying. For example, you could use AR to show someone what a makeup product would look like on them. Or, you might use AR to display furniture items in someone’s home.
Create virtual events, tours, and more with VR. Virtual reality can make your customers feel like they’re looking at your products in person, making it even easier to engage with them.
Virtual reality can offer your brand plenty of benefits, making it a very powerful advertising tool.
3. Make Use of User-Generated Content
Additionally, you’ll want to engage more with your audience and use their content in your campaign. Many people will post about their experiences with a company online, so look for the best reviews and reach out!
You can use the content, saving you time and money to make original content. Plus, most people love being noticed by their favorite brands.
User-generated content can be powerful because it creates more trust. Since it comes from your customers, your audience will be more inclined to believe in your products. So, if you want to be more authentic and trustworthy to people, it’s an essential strategy.
This type of content also increases engagement. Your audience will realize it’s safe to interact with your company, encouraging more people to post content and interact with your pages. When your audience does this, it raises your credibility even further.
Credibility is essential because it means your audience is more likely to buy from you. You could have the best products on the market, but without credibility, no one will shop with you. So, any strategies you can use to build your credibility reliably are powerful marketing tools.
4. Practice and Showcase Sustainability
Next, sustainability is becoming more and more important to consumers today. You’ll want to make sure that you practice it to the best of your ability and let your audience know what your brand is up to.
Today, many customers will seek out responsible brands and build a lasting bond with them. You’ll have a higher reputation among your audience as well.
There are several ways that you can practice sustainability, including:
- Using renewable energy sources
- Reducing the amount of waste you produce
- Sourcing materials from more sustainable sources
- Upholding fair labor practices and providing safe working environments
- Supporting charities
- Creating sustainable and recyclable products
5. Form Powerful Partnerships
Forming partnerships with other companies and even influencers will give your brand a stronger reach. You’ll want to start by outlining the goals of your partnership, then choose to work with a group or individual that can help you meet those goals.
The brand that you work with should complement your brand identity and products nicely. For example, you need to check that your audience overlaps with theirs. It works best to offer your audience something new through the partnership.
One of the most popular brand partnerships would have to be Doritos and Taco Bell. Together, they created the Doritos Locos Taco in 2012, and it’s still on the menu today! It works because of the audience overlap and the two brands’ ability to offer something new and different to their customers.
So, you’ll want to focus on forming powerful partnerships whenever you can. However, you mustn’t partner with just anyone. You’ll want to spend much time thinking and researching how you’d work together.
6. Use Limited-Time Promotions Effectively
Limited-time promotions can also be very powerful when used correctly. You can use them to create urgency, causing customers to buy more from you for some time. Including count-down times on your websites is very effective.
You can also offer exclusive rewards to those in your loyalty programs or email lists. They’ll want to redeem their special offers before they’re gone. So, curate your messaging when reminding them about their deals. OTT advertising can even work here to notify your audience and encourage them to participate in the limited-time offer.
Limited-time offers can be very powerful when used correctly. Make sure you don’t skip this strategy!
Use Powerful Promotion Strategies
The sooner you start using these powerful promotion methods, the sooner you’ll notice a difference in your brand’s success. We recommend using multiple options from this list to get the best results with your business.
