Marketing is never easy, even with all of the incredible platforms and tools we have to create and share content that will build brand awareness and grow sales. It takes time, patience, and understanding of your target market to create effective campaigns that drive growth.
With that said, there are lots of ways to improve your marketing almost right away. Within the next year, your business’s prospects could look much better with some changes in your marketing strategy. Here are 7 great ways to work toward a better strategy.
Use Influencer Marketing
Now that it’s become an established marketing technique, some dismiss influencer marketing’s importance in the digital media landscape. Nothing could be further from the truth! In fact, the influencer market has ballooned in less than a decade, reaching an estimated $13.6 billion in 2021.
Businesses need to consider investing in an influencer marketing strategy right away if they haven’t already. It’s the latest and greatest word-of-mouth strategy—we buy things recommended by people we trust.
Today’s influencer has much more reach than family members or friends who might recommend a product. It’s important to leverage that influence and tap into new sources of market share!
The 7Ps of Marketing
Marketing isn’t a static activity. You can’t just set your strategy and forget about it, expecting to grow your business without making any adjustments along the way. There are too many variables involved for that approach to work.
One way to ensure that you’re staying on top of changes affecting your business is to use the “Seven P Formula.” The following 7 “Ps” will allow you to evaluate your business and marketing strategy on a continual basis so you can make changes as needed:
Plan to go over these 7 facets of your business more often than you think you need to. Doing so will help you adapt more quickly and make good use of your marketing dollars.
Stay on Top of Trends
Knowing when to pivot is one of the most challenging aspects of marketing. It’s very important to stay on top of trends in marketing to gain a competitive edge. Follow leading marketing blogs and stay open to changing your strategy and trying new things in your marketing.
With that said, it’s important not to radically change your marketing strategy at the drop of a hat. Evaluate new trends carefully. Check to see if they make sense for your business. Don’t give up on your current strategy without giving it time to work.
“Shiny object syndrome,” which involves jumping at each new idea without really following through on anything, is a common pitfall in marketing. You should be prepared for new trends, but don’t jump in headfirst without careful consideration.
Hire Amazing Marketing Talent
It’s always a good idea to know the basics of marketing so you can be involved in the process and ensure that your marketing dollars are well-spent. But you don’t have to be fully in charge of your marketing strategy and probably shouldn’t be if you’re a busy business owner.
The good news is that the up-and-coming generations in the workforce, Millennials and Gen Z, are tech-savvy and grew up with the internet. There is some amazing talent out there and it can be a great idea to hire a marketing expert (or even a team, depending on your business!) who can help you create a better marketing plan and take your company to the next level.
When you’re first starting your business, you have to wear a lot of different hats. Once your company starts to grow, though, it’s important to know when it’s time to hire an expert instead of taking the DIY approach.
2022 Marketing Trends
So, what can we expect from marketing in 2022? Well, there are some big changes on the horizon. Google’s getting rid of cookies, which means better privacy but fewer opportunities to engage customers or understand their habits.
In 2022, people will continue to be exhausted. They’re exhausted by the amount of content online, which makes it all the more important to focus on creating incredibly helpful, high-quality content. Thought leadership, newsletters, long-form blog posts, and online events are all great ways to market your business this year.
You may also want to start embracing automation. We have tools now that can cut down on everyday tasks and leave more time for high-level strategy. Consider using them so you can reclaim your time and create a better strategy than ever before!