An online presence in this tech-savvy era is essential for the growth of any business, including your dental practice. Today, patients prefer visiting a clinic’s website to browse services and book appointments rather than calling the office directly.
Therefore, a good dental office website that reflects your dental practice is vital for maintaining and attracting patients. While you can take courses and create basic websites, hiring a design company can do wonders for your online presence.
A professional dentist website design will carry different tools and elements required for an excellent user experience. A website design company will make your website mobile-friendly and safe and can include third-party integrations such as forms, scheduling, payments, and virtual consultations.
Moreover, you will not have to deal with the endless technical stuff that can distract you from your practice. You must hire an experienced company to help take your website to the next level.
What To Include In Your Website Design
Having an idea of what elements and tools you would like in your website can help you select a successful and effective dentist website design. Following are some designs to consider for your dental website:
1. Keep It Mobile Friendly
Most people are probably visiting your website through their smartphone rather than a desktop or laptop. Therefore, your website design should have a mobile-friendly version, enabling people to visit it wherever and whenever.
The design should be attractive and easy to use. The user should be able to navigate the website components easily and find what they are looking for. Moreover, the text size should be appropriate, and the highlight of any content should be short enough to fit into an average mobile screen.
2. Add Links To Social Media In The Footer
Having your website linked to different social media platforms provides additional layers of trust. In addition, posting procedure pictures, before and after images, and customer reviews on these social media sites helps make your practice more reliable for the user.
Moreover, once the user reaches your social media, they are likely to follow you there
and share their experience, tagging you and therefore increasing your reach.
3. Have Quality, Updated Content
It is best to include a blog link to your website and create content that the user might want to consume. You can also include FAQs, short videos, and quick office tours. Also, include a section for before and after dental treatment photos.
Always use clear images and engaging text, and keep it short. Generating new content helps improve your website’s SEO ranking. However, avoid overloading it with images and videos since they can increase the load time.
4. Choose A Clear Design
Your website should rank high on an attractive user interface. Allow the user to navigate through the website by keeping it unloaded. Include white space and subtle backgrounds.
Include distinct headers and footers and use classic structures that people are used to. Link different pages of the website to each other and the home page.
5. Include Clear Call To Action (CTAs)
It is suggested to include different CTA buttons, such as book an appointment and call us, to help convert visitors into patients. You should provide contact options through the mail, calls, and messages since different people might prefer different mediums.
6. Include Patient Engagement Tools
Another important feature of a dental website is patient-related tools from which they can book appointments, make payments, and access their previous health records.
You can also include new patient forms, information on different treatments, dentist bios, and lead generation forms.
Your dental website design should be an embodiment of what your practice is. It should give the user a feeling of trust, positivity, and reliability. Having a professional, modern website will suggest that you are an up-to-date practice, bringing in more patients.
Explore the different designs available for dental websites and ask your professional to design one that suits you the best.