Thanks to the explosion in popularity of phones, we have entered a new digital marketing age, one in which you can reach people in their own pockets. Indeed, there is no shortage of ways to reach people, and text marketing has become more popular and more effective than ever. However, there is no shortage of text marketing companies to choose from. As such, there are a few things you should look for when selecting one of these companies for your business.
As noted by the SMS experts at CDYNE, an SMS service should do many things, including integrate with your customer service programs and, “send customized SMS service notifications or engage with customers using two-way texting.” The goal of these programs needs to be to make it as easy as possible for you to text with prospective and existing customers in large batches.
There are a few things to look out for. This includes:
At the end of the day, if a service is unreliable, you have to move on. Indeed, when investigating accessing one of these services, reliability needs to be one of the first questions you ask. What is the company’s downtime? What sort of alternatives are they prepared for if their platform does go down? The reason this is so important is because so much of text marketing is time-sensitive: If a program crashes, you may lose a critical marketing opportunity.
How easy is it for you to use? These systems should be designed so they are quick, easy to use, and easy to respond. In their ideal form, a program that allows you to send and receive texts has been designed with small business owners and marketing professionals in mind, not just people who are skilled at technology.
Mass texting is at the core of any SMS program. Good SMS services will allow you to massively text hundreds or thousands of customers for a reasonable fee. You should then be able to respond to texts, track responses, and file away numbers that are wrong or unreliable.
Any company worth their price will be available to quickly and reliably answer questions you may have. Speed and reliability are particularly important when it comes to customer service, as you may have a time-sensitive marketing campaign that you need to execute as quickly as possible. Solid customer support will enable you to do that.
If you have a customer management database, the program should integrate easily with it. This will enable you to track data and responses. You should also be able to create tags that will then sort who gets what marketing message.
There are many things you should look for in one of these SMS services, but this is just a start. Make sure to do your homework and conduct your own research. If you have any questions, make sure to reach out directly to the company in question.