What to Look for when Picking a Shopify Theme


Shopify has become one of the leading e-commerce platforms. This online commerce platform has become popular because of its ease of use, clean interfaces, and low costs. For as little as $29, you can have your own online store that is efficient and effective.

But how does Shopify make your online space truly yours?

Shopify Themes

A person that purchases a membership to Shopify will have access to the admin panel. Here, a seller can add information about the products or services they are offering for sale. Things like pictures, comments, reviews, and blogs can also be added to any Shopify account. In order to make the Shopify site more personal, Shopify offers a variety of themes.

A Shopify theme is a template that gives any Shopify online store the look and feels. This is what a customer will see when they click on a Shopify store. There are a variety of free Shopify themes that will fit any type of online store. From simple and clean, to chic and refined. There is a template fit for any type of online store.

Similarly, Shopify offers other theme templates for purchase that are more luxurious. These themes are more developed and offer more editing tools and will allow for changes that a free theme template does not offer. While free theme templates are completely functional, easy to use, and attractive, a premium theme template will give any online store that extra push to make it a bit more eye-catching than other Shopify stores.

How do I know Which Shopify Theme to Choose?

It is important to remember that a Shopify theme is the “face” of an online store. The theme is what gives an online store the overall experience of customers and visitors. The overall look and feel are extremely significant in order to keep traffic flowing and to grab the attention of potential customers.

Thus, when choosing the Shopify theme for an online store, there are a few things that must be kept in mind.

1) How much will be invested?

Shopify offers many theme templates that are free with any account membership. The free theme templates are a great way to get a new store started. Once the store begins to grow, a paid theme might be a great idea. Investing in a premium theme is a bit costly. However, this is a one-time purchase that will remain as an option for as long as the store is functioning. The plus side of a purchased theme is that these theme templates are designed by experts. These experts (while not directly designers for Shopify), know which trends are working for online stores. They are constantly updated, and keep up with new fads for online stores. Additionally, purchased themes have more editing options, making them very versatile and easy to change to fit your ideas.

2) What kind of products or services are being sold?

In order to make a store successful, the theme template has to fit the types of goods and/or services that are being offered for sale. An online toy store will require fun and colorful theme, while an online book store will require a more calm and organized theme template. The look and feel of a Shopify store need to reflect the products it is promoting.

3) Does the store have a logo or color scheme?

If the online store has a logo or a color scheme of preference, the template must fit it. For example, an online jewelry store might prefer to have a constant hue of purple to keep consistency throughout all of the products it offers. A cupcake store might have a logo that should be inserted into every single page of the online store. With a free template, this is all possible. The editing of such, however, varies more with a purchased Shopify theme template.

4) Who is the target audience for these goods and/or services?

Shopify offers many choices when it comes to themes. They categorize themes by the types of products and/or services that are being offered. It is important to have a very in-depth knowledge of the target audience the store is for. A clothing store for teenagers (more energetic) should not have the same look and feel as a clothing store for expecting mothers (more relaxed and soothing).

5.How varied are the products and/or services that are being sold?

Some vendors sell products that are very different from each other. For example, a vendor who sells to various countries, where fashion and culture are completely different from one another. In this case, different store fronts can be set up to separate them. This will probably require different theme templates to fit each country or party separately. Keeping in mind all of the above will ensure the themes chosen will fit all the online stores.

Will my Shopify Theme Work Well?

All templates are responsive, which means they will function on most smart devices. They are also adaptable (to a certain degree for free Shopify theme templates), and easy to edit. If for any reason there is something that is not right about the theme, the designer can easily be contacted through Shopify in order to fix it or further edit it, making it just right for the need.

Themes are meant to reflect the overall intention of a Shopify store. Keeping the focus on the end goal is key to picking and choosing the correct theme template.

All Shopify theme templates, free or purchased, have been designed to give high functionality, effectiveness, and an elevated shopping experience. For a list to some of the most popular Shopify themes, and reviews, check out this link. Our favorite is Ecom Turbo.

What they all have in common, is their great ease of use and positive customer experience. Most customers want an online store that offers what they are looking for, without much hassle when the purchase is finalized. However, the theme is that little extra that will keep customers engaged and coming back for more


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Hi, I'm James George, the founder of Mind My Business NYC and author of this blog. I am an entrepreneur and internet marketer. My wish is that this website helps you to grow your business and achieve your goals.


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