The ability to be recognizable and impactful in your local area is vital for many businesses, and there are several forms of advertising you may consider with this pursuit in mind. One of these is the use of custom banners, a broad and wide-ranging category that includes numerous different specific products — one of the most useful and valuable of which is the mesh banner.
Mesh banners are just one of several options at your disposal when you work with a quality custom banner manufacturer such as Signazon, where additional options also include breakaway banners, pole banners, retractable banners and many more. What are some of the specific advantages offered by mesh banners, and where are they commonly utilized today? Let’s run through some important basics.
Advantages of Mesh Custom Banners
When we talk about mesh banners, we’re referring to banners made from perforated vinyl that are meant to allow airflow through them — specifically, in the case of a manufacturer like Signazon, 37% airflow. Graphics are printed on one side while the backside is left white.
So, what are some of the advantages of mesh banners? First and foremost, they’re an excellent choice for windy conditions. The perforations allow wind to pass right through them instead of catching and dragging them down or away, as can happen with a standard vinyl banner. They’re also less likely to rip or tear in windy weather, meaning they’ll last you longer.
Another big advantage of mesh banners is that they’re partially see-through, which can be a big asset for certain purposes. If you need to hang a banner over a window, for instance, people inside will still be able to see out while those outside will be able
On top of this, mesh banners weigh less than standard banners, making them easier to transport, hang and take down. They’re also more durable than you might think, as the perforations actually serve to reinforce the overall material.
Our next several sections will go over some of the top uses of mesh banners across many industries and company types.
Outdoor Events or Gatherings
Perhaps the most common use for mesh banners is at outdoor events or gatherings of any kind. This includes everything from concerts and festivals to carnivals, parades, company picnics and more. If you’re organizing any kind of outdoor event, a mesh banner is an excellent way to direct foot traffic, advertise your brand or promote a specific message.
Because they’re ideal for windy and otherwise inclement weather, you don’t have to worry about your mesh banner falling down in bad weather — meaning it will be there for the duration of your event. And, as we mentioned, they’re also semi-transparent, so they won’t obscure people’s view if hung over a window.
For instance, a frequent use of custom mesh banners at outdoor events is on barricades or fencing. By printing a mesh banner with your company logo, website or other relevant information, you can turn what would otherwise be an eyesore into a valuable marketing opportunity.
Construction Sites
Another common use for mesh banners is at construction sites. This allows you to easily and effectively advertise your company to passersby, as well as provide important information about the construction project itself. For instance, you might use a mesh banner to list the expected completion date or post contact information for the site manager.
You can also use mesh banners on construction sites as temporary fencing. This can be a more aesthetically pleasing and cost-effective option than traditional construction fencing, and it’s also easier to set up and take down.
Another possible use here: On scaffolding or other high areas, you can use mesh banners to list safety rules or procedures.
Read Also: Guide to Different Kinds of Advertising Banner Stands
Restaurant or Bar Banners
Many food and drink establishments also use mesh banners to great effect. If you have an outdoor seating area, for instance, you can use a mesh banner to advertise your specials or menu items. You might also use a mesh banner to direct foot traffic to your front door or promote a specific event or happy hour.
In addition, if you have an outdoor patio or deck area, a mesh banner can provide some much-needed shade on hot days. This can make your outdoor seating area more comfortable and inviting, which can lead to increased foot traffic and sales.
Schools and Posters
Another common use for mesh banners is at schools, both public and private. These can be used for a variety of purposes, such as listing school rules or providing directional information.
You might also see mesh banners being used to advertise school-sponsored events, such as sports games, dances or fundraisers. And because they’re semi-transparent, they won’t obscure the view if hung in front of a window.
Sporting Events
While we already went over outdoor events earlier in this blog, not all sporting events take place outdoors. In fact, many take place in large indoor arenas or stadiums.
For these events, mesh banners can be used in a variety of ways, such as to list the event schedule or to direct foot traffic. You might also see them being used to advertise sponsors or to list the rules of the game. Their semi-transparent nature allows them to be placed in a greater variety of areas than opaque banners, which is often very useful in large stadiums or arenas.
Quality is Vital
Especially if you know your mesh banner will be sitting outside and exposed to the elements, you need to make sure it’s made with high-quality materials that can withstand the weather. This means working with reputable banner printers who use durable inks and materials.
It’s also important to make sure your mesh banner is properly installed. This means using quality hardware and making sure the banner is securely attached. Otherwise, you run the risk of it blowing away or falling down, which could cause injury.
When it comes to mesh banners, quality is vital. Work with experienced banner printers to ensure your banner looks great and lasts for years to come.
For many businesses and other entities, being recognizable and impactful in your local area is vital — and mesh banners can be a great way to achieve this. These versatile banners can be used in a variety of settings, such as construction sites, restaurants, schools and sporting events. Just make sure to work with experienced banner printers to ensure your mesh banner is made with high-quality materials and properly installed.
