Blogs are quickly becoming as important to a business as a website: sure, you can forgo them to save a bit of money and effort, but you will be judged for it and the benefits are worth the effort. Why is that? Well, we’re breaking down all the reasons why a blog can positively affect a new or existing business. These are sure to convince you that you should take the time to develop your blog. Take a look at our suggestions for the best benefits to keeping a business blog.
They are informative
A blog is the best way to get across that you are an expert in your field. By writing about the different nooks and avenues in your industry or market, you will appeal to customers and clients. This is useful no matter the nature of your business but it is especially useful if you are running a B2B business because your clients are likely to take themselves a lot more seriously and will want to spend money on only the best of the best. As the saying goes, you can’t kid a kidder. These people will be entrenched in the industry and will want to know that you know what you’re doing, and you can prove that with a blog that covers all the tips and tricks of your chosen trade.
Plus, if you have any news regarding updates on your business, or something you want to market, like an event or an upgrade, a blog is a place to do it. Share your news on your blog and from there share the link on your socials for a combined effort in delivering the news and generating buzz.
Because of this, your brand could become a trusted source of information. Even if, initially, your customers and clients aren’t buying anything, if they are reading your blog, they will eventually trust you enough to believe in your products and services and keep you in mind when they are in need of your business.
They show professionalism
With your constant stream of blogs full of information on industry news and analysis, you will soon garner yourself a reputation for knowing what you’re talking about. A blog allows your website and your business to look very professional. As mentioned, it’s getting to the point that the lack of a blog is in fact telling. It’s that something that pushes you out of the pack and amongst the big boys.
Blogs will also help with online PR and reputation management. With a blog, you can cultivate your reputation via your contributions. Customers will be able to get to know your business and its values and hopefully, should things go south, they’ll have some trust in you enough to give you the benefit of the doubt and know you’ll fix any problems that arise.
They can be another source of income
Blogging is a core avenue for affiliate marketing for a reason. Blogging is a great way to make money online with affiliate marketing. If you can add a link to the target website to your blog post, you will be paid a commission for how many customers click the link. Pay-per-click is a very common commission method and is a good way to gain a little extra income on running your blog.
You can make a dedicated affiliate blog, which will simply showcase items that would appeal to your demographic, but as a business, it would be better to incorporate your affiliate links into knowledgeable and high-quality content made for your blog.
They attract attention
The best part about starting a blog is that they are a very good source of marketing material. Writing the blog alone will act as a means of marketing. People will come to see what your blog has to say about your business or the industry you’re in, which could then be shared amongst other channels as the online equivalent of word of mouth. Or, you can cherry-pick moments and comments from your blog content and post them on other social media channels as a means of marketing. This will allow you to build a following on social media, which is extremely valuable in itself as a marketing ploy, and which will direct more traffic to your blog from your socials. Both will gain traffic from elsewhere and then feed into each other.
A blog can be hugely beneficial to a new and existing business, and they are becoming more common. If a business wants to be taken seriously, not only do they need a website that is kept to a high quality, but a blog has become the thing that makes a business website stand out as professional in an oversaturated market. Keeping a blog is a sure-fire way to make sure your business is taken seriously in the industry.